Explainer Video Everything You Need To Know!

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Whenever you find a new product that you recently heard about, there is a lot of time and efforts involved in researching it. And, if you’re one such person, you’re in luck- because there is probably a video about it. Most websites have information written on their site about the product/services, but the most popular one is to relay this information to the prospective customer through an explainer video.

What is an explainer video?

A short-video which usually is used for marketing or sales purposes, highlighting the company’s product, service or business idea convincingly and compellingly is an explainer video. All corporate video-making company in Delhi NCR and all around the world swears by hosting the explainer video on the landing pages or just feature it on the homepage. It can also be used for advertising purpose on social media.

Features that make a good Explainer video

Every exceptional and detailed explainer video have 5 common points, which are:

Accurate length: A video must be short and very precise, mostly around 3 minutes or less.

Call-to-action: An explainer video should specify what they are focusing on without confusing the audience.

Problem-solving: It must address a specific problem, explain the product/service and telling the audience why they are the solution.

Sync audience and brand: Explainer video must match the tone and style of the brand, that will make it easier to remember.

High Quality: Production and quality of content must be top-class to effectively communicate the brand’s value.

What Type of Explainer Video Should You Make?

To create an explainer video, you need to come terms with what type of explainer you want to create. Most explainer videos fall under 3 main categories.

To get your product/service out there in the market and advertise it to the fullest trust only the best corporate video production company in Delhi NCR. Crux Creative Solutions is always here lend you a helping hand to make your brand, THE BRAND.