The seven types of promotion commonly used in marketing are:
Advertising: Paid messages communicated through various channels such as television, radio, print, online, and social media to promote products or services.
Sales Promotion: Short-term incentives or discounts offered to customers to stimulate immediate sales, including coupons, contests, samples, and loyalty programs.
Personal Selling Direct communication between sales representatives and potential customers to demonstrate products, answer questions, and persuade them to make a purchase.
Public Relations: Building and maintaining positive relationships with the public and media through activities such as press releases, events, sponsorships, and community involvement.
Direct Marketing: Direct communication with target customers through channels such as email, direct mail, telemarketing, and text messages to promote products or services.
Digital Marketing: Promotional activities conducted online, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and influencer marketing.
Word-of-Mouth Marketing: Recommendations or endorsements from satisfied customers, influencers, or brand advocates that encourage others to try a product or service.