Graphic Design Trends 2020
Time to look at the graphic design trends. What trends are there now and what can we expect? These are the graphic design trends:
1. Increased use of gradients
Two colours that merge into one another. A flat design with areas of one colour is a trend that will continue in 2020. By adding a gradient to this design, you can add just that little bit of playfulness.
2. Make use of shadow
This graphical trend is partly in line with the previous one. By adding shade to a flat design, it seems as if parts are separate from the design. This gives a feeling of depth. In this way, the addition of shadow to an illustration also gives a sense of realism.
3. Use bright colours
Colours splashing off the screen or paper, we’re going to see it more and more in 2020. These bright colours can be used in many different ways in a graphic design. Especially, its use in a 3D design, is a trend we will see this year.
4. Colours and patterns of the ’80s and ’90s
Bright colours also played a role in the late 80s and 90s, but pastel shades are also an integral part of this era. By using these colours together with geometric shapes in a design, you bring back the feeling of the 80s and 90s.
5. Superb with metallic effects
The use of metallic effects in a design, gives a real wow effect. Adding a metal element will make your illustration stand out. Certainly, combined with 3D compositions and creative typography, we see that this trend is emerging.
6. Playing with duo tones
Duo tones are traditionally created by halftone printing. Two colours of small dots which are so close together that they look like an image. It is always easy to create a digital duo tone image as well. This leads to the fact that the use of two colours in an illustration now also returns as a trend in graphic design.
7. More and more movement
Attracting people’s attention by adding movement to a design is something we have been seeing for a long time. This is often done by adding GIFs or cinemagraphs, but there are other possibilities as well. Think, for example, of a button that changes in a playful way when you stand on it with your mouse. Not only is it simple and fun, but it also arouses that little bit of extra interest in your target audience.
8. Bold typography
The bigger, the thicker, the better. Typography, both online and offline, is becoming increasingly playful and creative. The use of textures, shapes and the processing of the text in photos has become indispensable.
9. A vintage touch
Vintage is of course not new, but it is a trend that continues in 2020. An illustration with attention to detail and a classic feel, fits very well with certain brands. Especially for handmade and organic products, a vintage design is beautiful.
10. Handmade illustrations
Specially created handmade illustrations are always popular. By combining these illustrations with other trends, you can stand out from the crowd. Negative space, 3D structures or double exposure make your illustration very special.