Designing and creating a brochure is a complex task many things have to be considered: from the rough concept to the fixation of the content and organizing the photos, text, graphics and printing. And at any time, minor or major errors can occur either you have not planned enough in advance, or you simply become obsolete over time and no longer see even the most obvious weak points.
And such weak spots can be expensive. Because when a blunder has crept in, they say: Re-print brochure.
Get to know more about the most common mistakes that occur when designing brochures:
Some information is very time sensitive for example, prices, names of contact persons or customers. Therefore, pay close attention to whether a certain piece of information might not be outdated tomorrow.
A classic case of operational blindness: Often exactly those product advantages are not mentioned which are most important for the user. Therefore, make sure that you present all the advantages and their concrete benefits.
It is of no use to have a brochure proofread and then allow this or that project team member to make changes to the text. The consequences are mostly repetitions of words, spins of letters and other mistakes.
Because brochures are expensive (even when sent by mail), many companies want to pack as much information as possible into them. But that discourages the reader he does not want to torment himself through deserts of text. Therefore, make sure there is sufficient white space.
An image brochure without a preface by the owner or managing director? This is unthinkable for many companies but usually boring for the reader. Consider more creative ways to let the leaders have their say “do an interview with them”.
Ideally, your brochure will initiate a new customer relationship. But the potential customer must also know what you expect from him and what the next steps will be. A clear call to action is therefore essential.
Yes, there is: Elaborately designed glossy brochures in unusual formats, a firework of textual and creative design. And what’s missing? Address, phone numbers, website.
You can easily avoid most mistakes while you design a business brochure designing: Create a precise schedule, draw up checklists and, above all, plan enough time for the project. Then you will succeed in producing a flawless brochure that will attract new customers as a high-quality advertising medium.Source: