Interdict Targeting Audience Via Postcode and Political Preferences- Twitter

As part of details on the political ad ban, campaign groups may continue to play advertisement on political issues, however, the social media giant will not allow to target small sections of users. In the past month, Twitter announced to ban any political ads on its platform. The recent development confirms that campaign groups may continue to advertise on political […]

70% Increase In The Programmatic Advertising In India

Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google says, “Programmatic leads the charts in the entire growth in ad spends in India.” Indian marketers are trying to unlock their full potential in the digital marketing sphere. It has been duly noted that the programmatic advertising in India is growing 70% more year-on-year. Matt Brocklehurst, Head of Partnerships, […]

“We Will Get Internet Alive For Every Indian”, Said Vikas Agnihotri, Google Indian

While being in a conversation with a NEWS channel, Vikas Agnihotri, Country Director-Sales, Google India, shared insights on the impact of Internet Penetration and change in buying behaviour was studied. Google has been constantly working towards making the internet accessible to everyone, especially its audience in India. Google wants every Indian to have access to the internet and to drive […]

“WT:Social”- Facebook and Twitter Rival Launching Soon By Wikipedia Co-Founder

Similarly like Facebook and Twitter, WT:Social will allow users to share articles. It will be funded by donations rather than an advertisement, just like the original Wikipedia page. “WT:Social” which will be competing with both Facebook and Twitter, the co-founder Jimmy Wales stated that they intend to get right what these two have been getting wrong all this while. The […]

1.15 Billion Transactions In October Through UPI: The Emerging Payment Method

The sharp consumption could be because of all the festivals in October in India, including Diwali. The Interbank Fund Transfer Mechanism- Unified Payments Interface (UPI) reported almost 1.15 billion transactions only in the month of October. The data has been shared by the National Corporation of India (NPCI). This is a huge jump (20%) from the month of September. The […]

Remove Twitter’s Blue-Tick In India: Demand Netizens

Twitter denied the allegations by stating that “it has only one-set of twitter blue-tick rules” Several internet users took to Twitter on Wednesday last week, asking the micro-blogging site to remove blue ticks from the Indian audience accounts. The row started after Twitter released a statement saying that accounts of the underprivileged group will now have a blue-tick. Netizens were […]

Digital Video Consumption Of An Average Indian Has Grown 2X In Past Two-Years

The report by Boston Consulting Group & Confederation of Indian Industry has released the data stating that Indians are consuming double the digital video than they did in 2017. BCG and CII released a report “The Trillion (and growing) touchpoint story- recognizing the monetization conundrum”. The report seeks to measure based on last year’s publication and highlights. India’s unique multi-modal […]

YouTube Publish Termination Of Account Warning If It is Not “Commercially Viable”

The video-sharing platform started notifying users via e-mail about the changed policy, commencing from December 10. There is a negative buzz around the content creator community, wherein Google-owned YouTube has taken the power to close the account that is not active or not generating revenue commercially. The video-sharing site started sending out e-mails two weeks back, notifying users about the […]

Please wait...

Subscribe to our newsletter

Fields marked with an asterisk (*) are required