August 19, 2019
Videos are at an all-time high. YouTube is the second largest search engine on the planet after Google. More and more marketers are investing in YouTube than any other marketing channel available to them. However, uploading a video is not enough to get views on YouTube. The rise of video content format comes with the need to optimize it for search.
But how exactly YouTube SEO work? We have outlined the major tricks and tools to boost your YouTube success below:
The first step is to generate a list of potential keywords. Just like how written content is optimized, one has to identify keywords the video needs to focus on. With a keyword identified, the first place one should put it in the video file, even before uploading it to YouTube. You will ask why? Technically, YouTube cannot really "watch" the videos you are putting up. There are only so many places one can safely insert the keyword on the video's viewing page once it's published. According to research by our SEO Company in Gurgaon, YouTube reads the video's file name and all the code that comes with it when it's uploaded. So, it is essential to put the right keywords even before uploading.
The first thing to catch our attention is the title of the video. Also, mostly it determines whether or not the viewer will click to watch the video. Hence, the title needs to not only be compelling but also clear and concise.
The keyword plays a big part in the video title. Also, if the title closely matches what the viewer is searching for, it has a slight advantage of getting more clicks than those which do not.
The official character limit for YouTube video descriptions is 1,000 characters. However, only the first two lines are visible without having to click on ‘show more’.
As for optimizing the video, one should add a transcript of the video, especially for those who have to watch it without volume.
One should be careful not to ditch an optimized description at all. An optimized description helps you show up in the suggested videos sidebar, which is a significant source of views for most channels.
Our SEO company in Gurgaon on various accounts has figured that the thumbnail decides whether the video is watchable or not. The video thumbnail is the main and the first image that viewers see when scrolling through a list of video results. Along with the video's title, that thumbnail sends a signal to the viewer about the video's content, so it can impact the number of clicks and views your video receives. Even though YouTube has a feature where it chooses a default image as a thumbnail, but a custom thumbnail will always give you an upper-hand. Note that the YouTube account has to be verified in order to upload a custom thumbnail image. So, get that done first.
Subtitles and closed captions can boost YouTube search optimization by highlighting important keywords.
It is easier to add a closed caption by directly entering transcript text for a video so that it auto-syncs with the video. Adding subtitles has kind of a similar process, but in such cases, you can limit the amount of text you want to display.
When you watch a video on YouTube and on the extreme top right there is an “i" in the corner, or a translucent bar of text asking you to subscribe. It is a card which is preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel.
Make apt use of it to promote your previous videos, products and services, it redirects you to the suggested link.
The end screen is similar to cards, but they do not display until the end of the video. However, it is visually detailed and carries a lot more information than cards. Adding end screen will provide detailed information about the product and the service and will directly redirect you to the desired link.
But note that YouTube is always testing end screens to try to optimize the viewer experience, so there are times when "your end screen, as designated by you, may not appear." These factors may seem a bit complicated and time-consuming, but the time people spend watching YouTube on their TV has more than doubled year over year. There's an audience to be discovered there, and when you optimize for YouTube, your chances of being discovered increase.
Once the video is uploaded it is important to put it under the “Advanced settings”. This helps YouTube to categorize your video into a similar genre, which in turn will help in gaining the viewers. Before putting your video into any category, remember these points, because however you try, the process is a bit complicated and requires research work.
We have listed major tips and tricks that will make your video and channel rank higher; making it stand out from a plethora of videos uploaded each day. Going a little extra mile will only get you extra views, viewer retention, thus, better business.
Crux Creative Solutions is a leading SEO services company in Gurgaon, helping clients to create most evocative and tailored videos. We hold expertise in optimizing the content for it to appear as the top result on all kind of platforms and channels.