August 30, 2019
We will assume that you have heard about SEO. There are chances that you may have overheard business owners or marketers discussing how essential it is to digital marketing. But, do you know what it exactly means?
As a consumer, we rely upon search engines to help us look for everything from nearby eatery recommendations to B2B software providers. This simply means that regardless of what you and your business have to offer, the target audience is most likely already searching for a product/service like yours on search engines like Google.
To attract such a customer base to your website, you require Search Engine Optimization.
SEO is a strategy which is a key factor to improve a site’s rankings in search engine results.
The whole process involves the identification of keywords and phrases that the target audience is using while looking for products or services like yours. Further, it is about how the strategy, content and design are worked out towards ranking well for those searches.
Further, it is a process of making amendments to your website content and design, which in turn will help your website to appear in the search engines. By optimizing your website for the search engines, you can increase your visibility in the most organic and unpaid manner.
The next valid query to this is how exactly we do search engine optimization.
Probably that is the reason you have landed up on this page, we’ll explain exactly what makes SEO so important.
It is a primary source of website traffic
Organic search is a critical component of most business’s website performance and customer engagement. As a marketer and also any regular person with basic knowledge of the internet knows that Google is a part of a significantly larger portion of people's everyday lives. There are various other search engines in the market like Yahoo, Bing, MySearch, and the many, many others.
Google and each of the other search engines contribute heavily to a brand’s visibility; however, Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow. Crux, as an SEO services company in Gurgaon, suggests that the remaining 25 percent of the market owned by other engines is valuable to brands as well and shouldn’t be ignored.
Being highly visible to a trusted resource like Google and other search engines will always work in a brand’s favour. Quality SEO and a high-quality website will make you a trusted source.
Local SEO: Increased engagement and conversion
Mobile traffic has been proven to be a fundamental part of business success at this age of digitalization. So, local SEO will optimize the content for specific vicinity. It makes it easier for the customer to find you, which in turn put you a step closer to a transaction.
You do not have to pay for an ad
The biggest advantage of SEO is that it is unpaid and doesn’t involve paying for ad space.
If the SEO strategy is put into the right place, the search engine will rank you higher on search results, without paying for the rankings..
According to Google’s algorithm, if they think you provide value to the users, your website will be shown in the search results. A good SEO agency in Gurgaon like Crux curates keywords and provides you with content that will always get you on top of search results. As a result, your website is earning traffic without spending a rupee.
Boost your credibility as a business
The Internet has changed drastically and also the entire sales and marketing process. If you combine your SEO efforts with content marketing, there are higher chances for your business to excel. When you create informative, valuable content, you have the opportunity to build trust and credibility with potential customers early in the research phase.
When your website appears in the search results, customers have access to your content. With each piece of content they read, you’re establishing your brand as a credible, authoritative source of information.
Stay ahead of your Competitors
When you optimize your site, you’re not just working to improve your site ranking on results pages but are making you a step ahead from your competition. When you move up in search results, you’ll earn a larger percentage of the clicks for your target keywords — and your competitors will earn less.
Easy to measure
Last but not least, one of the biggest advantages of SEO is that you can measure virtually every aspect of your results.
Unlike traditional methods, which often rely on looking for correlations between ad campaigns and sales, it’s easy to see the return you’re getting from your SEO investment.
You can use tools like Google Analytics to monitor your traffic, referral sources, conversions, and any other metric that matters to your business.
This way, you can accurately evaluate what’s working — and what isn’t — and be confident that you’re allocating your marketing budget to the strategies that have the biggest impact on your most important goals.
Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts. Crux Creative Solutions, a leading SEO Company in Gurgaon, provides you with exactly the kind of services you are looking for in your brand. We understand “new age” marketing techniques and also know how critical it is to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.