Keyword Analysis may sound simple but it is a much broader term. Keyword Analysis is the first step to build the road map for effective Search Engine Optimization Strategy. Keyword research or Keyword analysis is the process of looking and finalizing the exact phrases or words, which an internet user use to look for information or data. Doing the analysis of Search Volume and relative competitiveness of the terms, both is important. Although there are certain ways to define the keywords but broadly the keywords are defined as long tail keywords and short tail keywords. “The Longer the Keyword phrases, easier it is to rank for the term, as it signifies less relative competition, although there are certain exceptions to it”. “We as a SEO company in Delhi NCR Gurgaon, never forget that SEO gives the visibility to your website and Keyword Analysis is the key to the SEO”. It is very interesting to notice and focus on, that trend of defining and setting keywords have been changed immensely since 2012 to 2017. It was important to mention meta_keywords i.e. your target keywords in 2012 but now in 2017 the process has become automated. Search engine has become smarter to auto detect keywords & rank your pages automatically. Being a SEO agency in Delhi NCR Gurgaon we put emphasis on Keyword research and analysis as most important element of SEO because until you don’t know that what words and phrases are most important for your website to rank for, you cannot properly optimize the pages in your site, nor your content strategy would turn out to be fruitful.
The Major Importance of Keyword Analysis lies in following -:
Keyword analysis should be your main or primary focus because keywords rule the entire search campaign and how it effects the search campaign, defined in below points -:
- Optimize Spend -: It is helpful for optimizing the spending because it allows you to distribute your budget smartly to successful keywords and minimize spending on those that aren’t producing results or wasteful.
- Increase Conversions -: More accurate the keywords more the conversions. Thus, Conversion Rate Optimization is directly proportional to accurate keywords. It also maximizes the return on investment.
- Trend Analysis -: Analysis: Keyword search frequency clearly gives an idea about the market trend as it gives a clear hint what maximum group of searchers have been searching online, where their need and interest lies, thus giving an edge to your business. Our team as a provider of SEO services in Delhi NCR Gurgaon helps you to get that edge.
- Prioritize Your Time & Resources -: Resources: Keyword Search & analysis helps you to focus more on what’s more important for the campaign i.e. you would able to prioritize your time and resources.
- Generating Customers -: Customers: Our experience and popular researches say that long tail words turn out to be a warm lead turner. Attention to long tail keywords could turn out to be a business or customer booster in most of the cases but nobody can deny the exceptions.
Thus, as a SEO company in Delhi NCR India, we focus fully on keyword analysis to boost your business. Our team of qualified SEO experts always strive hard to give strong base to your SEO campaign through thorough Keyword research & analysis and for the purpose we use proper tools.