Nov 22, 2022
Whether you're a business owner with an online presence or a marketing professional responsible for driving traffic to a website, it's important to periodically conduct an SEO audit.
An SEO audit assesses your website's compliance with best practices in the ever-changing world of search engine optimization.
By regularly auditing your site, you can ensure that your SEO efforts are effective and identify any areas that need improvement. Here's a step-by-step guide to conducting an SEO audit for your website from the top digital marketing agency.
1. Check Your Indexing Status
The first step in any SEO audit is to check your website's indexing status. This can be done using the Google Search Console tool. Simply enter your website's URL into the search bar and see if any errors come up.
If there are any errors, take note of them and address them accordingly. If your website is not indexed at all, that's a major problem that needs to be fixed immediately.
2. Analyze Your Keywords
Once you've confirmed that your website is being indexed properly, it's time to take a closer look at the keywords you're targeting. Again, the Google Search Console tool will come in handy here. Look at the keywords that are driving traffic to your site and assess whether or not they're effective.
Are they relevant to your business? Are they generating quality traffic? If not, it may be time to consider changing your keyword strategy.
3. Evaluate Your Site Structure
Another important aspect of any SEO audit is assessing your website's structure. Is your site easy to navigate? Do all of your pages have unique titles and meta descriptions? Are all of your images properly tagged with alt text?
These are important factors that can impact both your search engine ranking and the user experience on your site, so make sure they're given due attention.
4. Review Your Inbound Links
Inbound links are another key ingredient in any successful SEO strategy. Take some time to review the inbound links pointing to your website and evaluate their quality.
Are they coming from reputable sources? Are they relevant to your content? If not, they could be doing more harm than good and should be removed or replaced with high-quality links from more relevant sites.
5. Analyze Your Web Analytics Data
Finally, no SEO audit would be complete without taking a close look at your web analytics data. This data can give you valuable insights into how visitors are interacting with your site and what changes, if any, need to be made in order to improve the user experience.
Pay close attention to things like bounce rate, time on site, and pages per visit, as these metrics can all help you identify areas where your site could use some improvement.
6. Evaluate Your Site's Content
Next up on our list of things to do during an SEO audit is evaluate your site's content. This includes both the quality and quantity of the content on your site. When it comes to quality, make sure that all of your content is well-written and informative—Google (and other search engines) penalize sites with low-quality content. As for quantity, aim for at least 500 words per page; anything less than that is likely to get lost in the shuffle.
An SEO audit is an important part of any digital marketing strategy—but fortunately, it's not as difficult as it may seem at first glance! By following the five steps outlined above, you can get a good idea of where your website stands and what needs improvement. And if you need any help along the way, our team at Crux would be more than happy to lend a hand!
Find out what your website needs in terms of SEO today with a free SEO audit.
For digital marketing services, please contact the following SPOC.