August 24, 2020
What is common between Amul’s and Durex’s digital marketing strategy?
The answer is ‘Content’. We all are aware of what these two brands sell and to be honest, they are not selling anything different from what they were 10 years back. People are not on their page to see the launch of a new product but to witness their stance on social and political topics. They also are there for the comic timings and spontaneous response. Everything has to be instant. The moment a news float around the internet, every brand comes up with a post within 10 minutes, you cannot miss the opportunity. All of these are content.
When your page or website has content, the audience has a reason to visit your page multiple times in a day. A digital marketing company in Gurgaon or anywhere else in the world will tell you that this is currently the best strategy to grow new customers.
As a leading digital marketing company in Delhi NCR, through our experience, we have listed a few reasons as to how content marketing has the power to save your digital marketing strategy:
How will I know about your brand or business? This is the basic question that many of your potential customers may ask. Good content on your website or page will help the customer understand their future situation with the company better. So, when you create content that is informative, you are making your audience aware and pushing them to make the right buying decision.
An informed potential customer is also a step ahead to becoming a paying customer.
Google is the biggest search engine in this entire world. So, ranking on such a global platform means that you will generate traffic. Creating content and posting it on your website is the best way to reach out to potential customers.
The entire process of ranking will first start by researching the keywords that will further help you to reach the target audience. Once you have figured out the keywords, now is the time to play with them on your blog, post or even articles. This is known as ‘optimization’.
You have created the content, now what? Content posting is a continuous process. One has to work on new content every now and then to rank on Google every day and to keep the interest of the reader intact. One cannot just create content once and get done with it. Look for a good digital marketing company in Gurgaon or anywhere and they will guide you through the entire process of content creation and how it is crucial.
It doesn’t matter what kind of business you have; you should always have an account on a minimum of two social media platforms. Facebook, Twitter and Instagram are the most influential social media platforms in current times. However, LinkedIn, Snapchat and Pinterest are other social media platforms that you must consider depending upon the kind of industry you are in.
Exposing your brand on social media gives it a chance to interact with the audience on a more personal level. Bonus point- they are free. For a professional assistant, you can partner with the best digital marketing company in Gurgaon or anywhere and they will be able to guide you better and provide better leads.
Your content decides conversions
You put out content to earn new customer and every time someone visits your website; it is known as conversion. The conversion is one of the aspects of giving growth of the brand a number. Getting the content out on the internet is the first step towards gaining conversions
A digital marketing company in Delhi NCR would be able to make a successful strategy for your brand. They are equipped and trained to do so, consider investing in digital marketing as an investment.
You know a lot about your industry but how will it be known to the ones concerned? In order to be able to express your knowledge about the work you do, you will have to put out content and that will ensure that people know that you have what it takes to be in this field.
It is great to reinforce the idea. The content also generates links and the content is shared across the social media, again helping you to have more conversions.
Content is the foundation of any digital marketing strategy, without it, you will not be able to survive. Content is the basis of SEO and also of PPC. Content is so many things from a blog post to a caption on social media post. It comprises of so many aspects.
Content is the heart of digital marketing strategy and Crux Creative Solutions understand that. We are the leading digital marketing company in Delhi NCR that helps you solve all digital marketing woes for you. For more details, you can visit our website. www.cruxcreativesolutions.com
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