What are the Different Types of Social Media Marketing (SMM)?

By crux creative solutions

Oct 19, 2022

Social Media Marketing

Social media marketing (SMM) generally refers to the process of gaining traffic or attention through social media platforms.

Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. When done correctly, social media marketing can help to increase brand awareness, build customer loyalty, and generate leads.

The best social media marketing agency in Gurgaon can help you with a top-notch approach that can grab attention on crowded social media platforms.

However, social media marketing requires a strategic and well-thought-out approach. To be successful, businesses need to identify their goals, target audience, and key messages. In addition, they need to create content that is interesting and engaging, and they must be active on the platform, responding to comments and questions in a prompt and professional manner.

By taking the time to create a solid social media marketing plan, businesses can reap the many benefits of this powerful marketing tool. This can be done by liaising with an established social media marketing agency.

There are different types of social media marketing, each with its own benefits and drawbacks. Let's take a look at some of the most popular types of social media marketing.

Different types of SMM

1. Influencer Marketing

Influencer marketing is a type of social media marketing that involves working with influencers to promote your brand or product. Influencers are people with a large following on social media who are considered experts in their field. They can be anyone from celebrities to micro-influencers.

The benefit of influencer marketing is that it allows you to tap into the influencer's audience. This can help you reach a larger number of people than you would be able to on your own. The drawback is that it can be expensive, and there is no guarantee that the influencer's audience will be interested in your brand or product.

2. User-Generated Content (UGC) Marketing

User-generated content is any content created by users that can be used by businesses for marketing purposes. UGC can take many forms, such as reviews, testimonials, ratings, comments, photos, videos, etc

The benefit of UGC marketing is that it's free and it helps create a sense of community around your brand or product. The drawback is that you have no control over the quality or message of the UGC, and it can sometimes be negative. Don’t fear there. An experienced social media marketing agency can help you find the best strategy that can work for your brand.

3. Paid Advertising

Paid advertising is any form of advertisement where you pay to have your ad shown on a social media platform. The benefit of paid advertising is that it allows you to specifically target your audience with laser precision. The drawback is that it can be expensive, and there is no guarantee that your ad will actually be seen by anyone. So, before you venture into this type of SMM, let your social media marketing agency know about your budget.

4. Contributing to forums

When it comes to social media marketing, one of the best ways to get started is by submitting to forums. Forums are a great way to connect with potential customers and build relationships with other businesses in your industry. By actively participating in forums, you can position yourself as an expert in your field and gain the trust of potential customers.

In addition, forums provide an opportunity to share your product or service with a wider audience. When submitting to forums, be sure to read the rules carefully and follow all guidelines.

This will help you avoid being punished or removed from the forum, and it will also show that you are a respectful and professional user. With a little effort, submitting to forums can be a great way to jumpstart your social media marketing efforts.

Don’t bother about the posting. With the best social media marketing agency in Gurgaon at your back, you will not have to bother with the posting and submission aspects.

5. Microblogging

Microblogging is a form of social media communication that allows users to share short updates or thoughts in real time. While it is similar to traditional blogging, microblogging is often more spontaneous and concise. Because of its quick and easy nature, microblogging has become a popular way for businesses to connect with their customers and promote their brands.

Most microblogging platforms allow users to post text, images, and links, which makes it a versatile tool for businesses. For example, companies can use microblogging to share company news, product updates, special promotions, and more.

Additionally, many microblogging platforms offer features that allow businesses to track how many people are viewing and interacting with their posts. Don’t worry. Your social media marketing agency will be knowing all these aspects. This data can be used to gauge the effectiveness of social media marketing campaigns and make necessary adjustments.

While microblogging is a powerful marketing tool, it is important to use it wisely. Spamming users with too much information or irrelevant content will quickly turn them off. Instead, businesses should focus on creating quality content that will be of interest to their target audience. When used correctly, microblogging can be an effective way to connect with customers and promote your brand.

6. Social News

As any social media marketing expert knows, one of the keys to success is staying up-to-date on the latest news and trends. After all, what's hot today could be cold tomorrow. That's why it's important to keep an eye on social news sites like Twitter and Facebook.

Not only do these sites provide breaking news stories, but they also offer valuable insights into what people are talking about. By monitoring social news, you can quickly adapt your marketing strategy to take advantage of new opportunities. And that could mean the difference between success and failure.

7. Media Sharing

Media sharing is a critical part of social media marketing. By sharing images, videos, and other forms of media, businesses can more effectively connect with their target audiences. In fact, digital marketing experts agree that social media posts with images receive significantly more engagement than those without.

Additionally, media-rich posts are more likely to be shared by users, which can help to broaden a business’s reach. Furthermore, by tagging relevant users and using hashtags, businesses can ensure that their content is seen by a wider audience. Ultimately, media sharing is an essential tool for businesses looking to maximize their social media marketing efforts.


There are many different types of social media marketing, each with its own benefits and drawbacks. It's important to choose the right type of social media marketing for your business goals. If you're not sure where to start, our team at Crux Creative solutions can help! We are the top-rated social media marketing agency in Gurgaon.

We specialize in helping businesses create and execute effective digital marketing campaigns that drive results. Contact us today to learn more!

Ashish Solanki


Mobile: 9990483343

Address: Crux Creative Solutions Private Ltd.

3rd Floor, Tower-B, Unitech Cyber Park Sector 39, Gurugram,122022

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