December 16, 2016
All dressed up and nowhere to go? Or rather, all dressed up and no one visiting you? That’s the case of websites that are beautifully done, with high definition videos, great images and weeks of effort invested, but not getting visitors unless someone searches with your complete web page address. In all the effort while building that beautiful website, what one often forgets is that vital question: “How do I get the RELEVANT visitors to my website”?
That’s where Search Engine Optimisation (SEO) comes in. However, SEO is loosely used by most website developers and digital marketing persons. It is not only about keywords and clicks. It’s more about getting the target customers to your website and engaging them with relevant information that persuades them to take the next step – that of contacting you with a query.
The real reason to use SEO is to help Google or any other search engine deliver the most relevant, useful, and valuable content based on the intent of the query posed by a searcher.
SEO can not only increase your chance of getting more leads, but it can help in building your brand too.
Listing out all the ultimate reasons why SEO is waiting on you.
Spotlight on your Sales
SEO that’s effectively gone into your site’s DNA can easily help showcase your business on search engines in the best possible light. Take SEO in consideration even while planning your website structure, URL syntax, Content Management and web design to give the best results in business.
Will help the right people find your Website
Your website is the first point of contact with your online customers. It can attract customers, get the potential clients you need. SEO needs to be rooted to your company’s goals and it’ll get your business found, noticed and loved.
Rise of Local Search Optimization and Mobile Bandwidth
With the increase in high traffic from mobile devices lately, the amount of Local search has been increasing. Basically, Local Search Optimization is used on problems that can be formulated as finding a solution online and maximizing the opportunity to get clicked among a number of candidate solutions.
SEO is not a cost, It’s an investment
An investment with a high return by choosing the right set of keywords, taking on - page optimisation and link building in action shall boost your customer’s visibility. SEO processes should include landing page optimisation or conversion optimisation as the process without it is not really complete.
Your competitors are doing it
Always keep in mind, SEO is a never ending process. If you’re not moving forward or not investing in SEO, you’re losing ground to a competitor who is. Don’t ignore SEO as it’s the biggest tool to grow faster with great qualities than your competitors.