6 Ways to Scale Your Facebook Ads Campaign

By crux creative solutions

Jaunary 19, 2023

SEO company in Gurgaon

For more than five years, businesses have been using Facebook ads a lot. It's great for reaching new customers and showing people what your company is about.

But now, many companies are happy with the results and want to do even better on Facebook with the help of a social media agency in Gurgaon. They want to get the most out of it while it's still working well.

So, here are some ways to try and make your Facebook ads reach even more people and do better for your business.

What are Facebook Ads and Why they are important?

Facebook Ads are a form of online advertising on the social media platform Facebook. These ads allow businesses and individuals to promote their products, services, or messages to a targeted audience within the vast user base of Facebook. They appear in users' News Feeds, mobile apps, and other designated ad spaces on the platform.

The importance of Facebook Ads lies in their unparalleled reach and targeting capabilities. With more than 2.8 billion monthly active users, Facebook provides an immense audience for advertisers to connect with potential customers. The platform's sophisticated targeting tools enable businesses to tailor their ads based on demographics, interests, behaviors, and other criteria, ensuring that the content is displayed to the most relevant audience.

According to the best advertising company in Gurgaon, Facebook Ads offer measurable results, allowing advertisers to track the performance of their campaigns in real-time. This data-driven approach enables businesses to optimize their strategies, refine their targeting, and maximise the return on investment. In essence, Facebook Ads have become a cornerstone of digital marketing, providing an effective and efficient means for businesses to enhance their online presence, engage with audiences, and drive conversions

How to Scale Facebook Ads Campaign?

Increase Budget Incrementally

Boosting your Facebook Ads budget is a straightforward approach, yet it requires careful consideration. Adjusting your budget on Facebook is distinct from other platforms, as it impacts the algorithm's learning phase.

To avoid disrupting this phase, it's recommended to adhere to a 20% or less increase in the original budget. Larger adjustments should be made progressively in phases, ensuring each doesn't surpass the 20% rule.

Explore Broader Interests

If you've expanded your budgets within existing audiences and seek further scale, consider exploring less precise interests on Facebook. Given that Facebook's targeting isn't flawless, this strategy involves identifying related but not exact product interests. By leveraging Facebook's fuzzy associations in targeting options, you can tap into broader segments and discover additional scale.

Target Competitor Brands

Gaining a competitive edge involves targeting your competitor's audience on Facebook. Check if your competitor's brand is available as a targeting option. Even smaller businesses can employ this tactic on a local level to attract customers interested in national brands offering similar services. Additionally, analyze your competitor's ad strategies in Facebook's Ad Library for inspiration to enhance your own creative approaches.

Utilize Affinity Brand Audiences

Extend your reach by targeting audiences with an affinity for brands that complement yours. Think beyond your product category and identify brands your customer base may also purchase from. This method, akin to competitor brand targeting, leverages the affinity users have for other brands to expand your customer base.

Expand Lookalike Models

Maximize the potential of Facebook's Lookalike audiences by creating diverse seed audiences. While starting with a Lookalike based on your current customers is common, don't limit yourself to a single model. Experiment with additional seed audiences like users who added products to their cart, newsletter subscribers, or high-value customers. By diversifying seed audiences, you can extend the reach of your Facebook campaigns.

Test Broad Targeting

For those seeking further scale after adjusting budgets and exploring various target audiences, broad targeting is an option worth considering, albeit with a caveat. In this strategy, a conversion-focused campaign is employed with minimal targeting specifications, allowing Facebook to optimize based on the chosen conversion action. It's crucial to note that this approach is most effective for accounts with substantial volumes of the desired conversion action, preferably a minimum of 100 per week, to yield optimal results. Start cautiously with the budget and scale up if successful.

In summary, scaling your Facebook Ads involves careful budget increases, balanced targeting, and consistent creativity. Avoid abrupt budget changes to maintain algorithm stability. Strive for a broad yet relevant audience, steering clear of hyper-specific targeting. Regularly refresh ad creatives to prevent audience fatigue, and analyze campaign data for informed adjustments.

Contact Crux Creative Solutions, the best digital marketing company in Gurgaon to scale your social media campaigns. Helmed by Shelly Bhasin, Crux has the best social media experts and performance marketers who can take your brand to a broader audience.

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