Why marketers prefer digital marketing over traditional marketing?

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Are you a company looking to attract new customers? If so, you benefit from investing more in a digital marketing strategy rather than a traditional marketing campaign. Here’s why?

Because the internet has no geographical limits

Unlike traditional TV, radio or print advertising campaigns, digital marketing has no geographical limits in terms of the new markets you can acquire. Your ad is displayed online, which means that anyone on the planet can view it and go to your website to make purchases.

A Facebook ad or AdWords campaign has the power to reach both local and international customers. Moreover, with all of the tools available for companies today, it is easier than ever to build a transactional platform and sell your products or services online.

Nowadays everyone is shopping over the internet.

Statistics confirm this; more than 66% of consumers get information about a product or service online before going to the store. You are probably one of them. Indeed, whatever good or service you are looking to purchase, it is very likely that you will use search engines to find companies offering what you are looking for.

Before making your choice, you will visit websites, look for opinions on product evaluation sites or on social networks; in short, you will do research beforehand to guide you in your purchases. As a company, if you don’t have an adequate strategy to be visible to these customers who shop online, you will miss a wonderful opportunity to develop new markets.

What are the digital marketing strategies to implement?

One of the best ways to acquire new customers online is to invest in an AdWords campaign. Also called paid referencing, PPC (Pay Per Click) consists of buying a series of keywords or an ad on search engines and paying according to the number of Internet users who click on your ad.

This strategy is effective, since it guarantees you a positioning on search engines and it allows you to set your ads according to the markets you target. In addition, search engine advertising can be very useful for local searches (example: hair salon in Montreal), knowing that more than 20% of searches on the web are local.

Facebook Ads

Online marketing also means marketing on social networks. Indeed, any company that wants to stand out in 2018 could not do so without being visible on social networks, particularly on Facebook, which is the most popular social network, with more than two billion users.

Social networks not only help you improve your search engine positioning, they also allow you to be visible in your subscriber’s daily news feed. Paid ads on Facebook or LinkedIn are also great ways to reach new customers. Like AdWords campaigns, you can use these ads to choose the target audience you want to reach, significantly increasing your chances of conversion.

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