What do the colours in your logo say?

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Colour is an important part of your company’s recognition. Colour does something for people. A well chosen colour can make your company stand out from the crowd! To make people remember your logo, it’s best to keep it as simple as possible. This makes you easily recognizable, easy to remember and most effective in getting the message across.


But what colour should you choose for your company? Read below the meaning of the different colors and the associations that people, in general, have with this. Red is an emotional colour that evokes energy, passion and power. Red really attracts attention and is therefore used in many logos. Strangely enough, it also evokes a sense of hunger! That is why this colour is common in logos of fast food chains.

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Orange stands for enthusiastic, young and affordable. A bright and attractive colour that demands the viewer’s attention. In India, of course, orange stands for much more! As a result, the average Indian makes the link with football, the royal family and India in general.

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Green is a soothing, refreshing and harmonious colour. This colour is often associated with health and nature. Companies engaged in sustainability and CSR will soon be inclined to use this colour to respond to the natural association that people have with it.


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Blue radiates calm, success and loyalty. This colour is most commonly used in logos. Business services and government, in particular, make extensive use of this colour. Reliability is essential for this type of company.

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Purple stands for luxury, wealth and spirituality. This colour is widely used in education and for the more luxurious products.

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Grey stands for intelligence, practical and solid. Grey is often used as a base in a logo and tends to enhance the colour that is next to it.

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The colours you use in your logo design say a lot about your product or service and affect your customers. What do the colours in your logo say? Does it fit in with the identity you want to convey with your company?

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