Do you know that search engines give high priority to a good click-through rate? After all, the more someone clicks, the more money that the search engine makes. Not only this, but CTR is also related to advertisers. A high CTR shows the relevancy of your products towards the audience. But before moving ahead, let’s have a look at what exactly CTR is?
Click through Rate (CTR), is simply the percentage of impressions that result in a click. For example, if your ad has 1000 impressions and 1 click, then 0.1% is the CTR of your ad. Basically, CTR is a percentage that helps to understand the relevancy of the ad. Have a look at the points below by the best SEO Company in Gurgaon to understand the difference between low CTR and high CTR.
Low CTR: Having low click rates shows that users are not finding your ads relevant.
High CTR: Having high click rates shows that your ads are highly relevant for the audience.
The goal of putting ads is to bring the potential audience to your products and services. Click through rate is the first step to increase your ad relevancy in front of the audience. Let us move forward by understanding ‘Good CTR’ with the SEO Company in Delhi – Crux Creative Solutions!
A good CTR depends upon many things:
The way you have displayed your ad and the platform you have chosen also affects the click rates. After all the audience is the judge of the click rate of your ads.
CTR is not just an indication for ad relevancy; they also contribute to the ad ranks on the search engines! Want to know how? The top position on the ad ranks doesn’t go to the highest bidder; it goes to the ad with the highest CTR. Google measures the actual CTR and then optimizes the ad on the search ranks. This is why it is important to understand the CTR of your ads. No matter how much you bid, less CTR provides the very low ranks at the search engines.
Quality Score is a measure of advertiser’s relevance with the keywords, ad copy, landing page, and the campaign. Thus, we can say that the quality score of the ad is directly proportional to the Click through rate of the ad. The more relevant your ads are to the user, the more quality score will you gain for your ad.
A good CTR will help you in gaining high-quality score!
Click through rate is an important factor to work on for online businesses. At Crux Creative Solutions, the leading SEO Company in Gurgaon, we have an expert team of PPC managers that work on the ad campaigns for our clients. To know more about our SEO Services in Gurgaon, Call us today on +91-124-4207905 or Email us here!