Does anyone really know how Google’s local algorithm works? What are the factors that impact results and how do you optimize for success? It is indispensable to ace the art and learn the tactics.
The idea of ‘local search’ has been cryptic since the term is not really defined and how it really functions is still not very distinct. In a broad sense, ‘local search’ helps users to locate services or retailers based on geographical location. With mobile phones taking over the market, even local search has adapted accordingly. The newer version is improved and the accuracy of geolocation services is increasing with each update.
But, what defines the accuracy is the question. Will international businesses or for that matter national business giant be termed as ‘local’ provider? Can services like Grofers, BigBasket etc. ruling the market with their ‘same day delivery service’ be termed as ‘local’? The lines are blurring and there is not even a single meaningful differentiator at all.
We all are aware by now that SEO is the tool allocating when and what will appear in the search. Right? Traditional SEO techniques are still crucial for locally targeted audiences; however, other factors have been playing a significant role in the success of defining the term. Reviews, questions and answers, knowledge panel management and other organic tactics should be kept in mind. Google keeps putting ads, making it tricky for SEOs and this is the biggest challenge that Local SEOs is dealing with along with ever-changing Local SERPs.
It is high time that advertisers keep an eye on new options for local advertising: Product listing and map ads, location extensions, local inventory ads — the list goes on.