The Anatomy of Tomorrow’s Inbound Marketing Strategy
Mar 1 2018, Crux Creative Solutions Pvt Ltd, Delhi NCR Gurgaon, India
Inbound marketing is a technique which is used to earn the attention of the clients, making yourself easy to found and driving customers to your website by producing content customers value.
Content Marketing
Content marketing is the fuel that drives successful inbound marketing, social media marketing, SEO and ultimately demand generation.
Conversion Rate Optimization
Maximizing click throughs on calls to action and conversions on landing pages is critical for successful inbound marketing. Through A/B or multivariate testing conversion rates can be optimized over time.
Marketing Automation
Software solutions like HotSpot, Marketo, Eloqua, Aprimo and Unica allow marketers to deliver the right channel at the right time in order to maximize profitable consumer behavior.
Customer Relationship Management (CRM)
Connecting marketing automation tools with a CRM helps close the gap between marketing and sales while facilitating open communication. Some popular CRM solutions include Salesforce, SugarCRM, ZohoCRM and Vtiger.
Re-Marketing
Marketing automation tools can be utilized as a retention tool too. However, re-marketing does not make up for missed deadlines, expectations not fulfilled or incomplete deliverables.