Outbound marketing: 5 tips for success

Outbound marketing, outbound marketing, or even interruptive marketing, several terms for a single concept: your Outbound strategy. Or how to reach consumers through media advertising and in-person contacts. Outbound marketing Outbound varies depending on whether the target audience is large (television advertising, free bies), totally personal (meetings, bidding) or “impersonal” (call or cover emails). Thanks to these outbound methods, prospects […]

A real customer relationship: the marketing approach targeted by “lifestyle”, make buy your product

This is the crucial moment when your brand will enter in relation with your customers, your prospects, your clients. The customer relationship is the point where the relationship between your product and the perception of your potential customers will trigger a buying act on the different points of contact that technology and traditional media offer today. Whether we are talking […]

Marketing & cinema: creativity at the service of profitability

Marketing and cinema are two disciplines intrinsically linked since marketing is part of the every foundations of the creation of films for the general public. The reflection on the place of marketing in the cinematographic field is late: it only appears in the 90s, at a time when the production of large-budget films is intensifying. These reflections have inspired works […]