5,000 start-ups have been founded in the last 5 years in the IT sector. All of them, without exception, are struggling through creative marketing campaigns to try to attract attention. Not a day goes by that we are not told about a new product on social networks or other online media. However, established companies have a competitive advantage over these […]
Outbound marketing, outbound marketing, or even interruptive marketing, several terms for a single concept: your Outbound strategy. Or how to reach consumers through media advertising and in-person contacts. Outbound marketing Outbound varies depending on whether the target audience is large (television advertising, free bies), totally personal (meetings, bidding) or “impersonal” (call or cover emails). Thanks to these outbound methods, prospects […]
The primary goal of successful businesses is to generate growth. This is why they put a lot of energy into the design of new products, invest in expensive digital marketing campaigns or, even better, restructure the entire company. But many general managers leave out an important element in this race for growth: their clients. They are the ones who invest […]
Often, when a marketing strategy doesn’t work, you don’t know how to explain it. However, improving the marketing strategy of your website can be summarized in 3 steps: identify the relevant indicators, measure their performance, then formulate assumptions to make them evolve. In this article, We will explain how to set up this progression loop for the benefit of your […]
This is the crucial moment when your brand will enter in relation with your customers, your prospects, your clients. The customer relationship is the point where the relationship between your product and the perception of your potential customers will trigger a buying act on the different points of contact that technology and traditional media offer today. Whether we are talking […]
The undisputed king of social networking photography now also loves video. Instagram has over 400 million active monthly users, and its audience is primarily female and under 35 years of age. Instagram was inspired by Snapchat and published “Instagram Stories”, a slide show full of photos and videos that disappear after 24 hours in user profiles and feeds. In a […]
Digital marketing, online marketing, content marketing, SEO marketing, etc. Understanding what all these marketing terms mean and how they relate to each other is a real headache. And once you have clarified the definition, you still need to know which methods will serve your business objectives. So what is digital marketing? First, let’s look at marketing as a whole. Marketing […]
We all know the importance of a good video strategy on media and social networks. But do you know what it takes to make your brand or product achieve the desired positive results? It’s a complex issue and, right from the start, it’s very important to analyze your video content to see what you can improve. According to one study, […]
Marketing and cinema are two disciplines intrinsically linked since marketing is part of the every foundations of the creation of films for the general public. The reflection on the place of marketing in the cinematographic field is late: it only appears in the 90s, at a time when the production of large-budget films is intensifying. These reflections have inspired works […]
Content is the fuel for lead machines, but the enemies of Inbound Marketing are numerous. The idea has made its way since Crux began in 2015 to do the evangelization of Inbound Marketing in India. But, by accompanying the brands in this kind of steps, we detected the three main causes of failure, that we will deliver you here. Poor […]