SEO Industry Evolution: Voice Search Took Over the Internet

Apple’s ‘Siri, Microsoft’s ‘Cortana’, Google’s ‘Bolo’ and even Amazon’s ‘Alexa’ have led to the evolution of how customers search for information these days. By the year 2021, a minimum of 75 percent of users in India would be a vernacular content user base, according to a recent report. All of this is possible due to the development and launch of […]

Premium Content may now be Payable for Publishers on Google

Paying for news will definitely branch off from the Alphabet-owned internet titan’s practice where it conveniently mines the internet for content it displays in search results. Google is in talks for negotiations with news outlets, where media organizations will be paying for the content they publish. This move is to eliminate blunting criticism that it unfairly profits from copyrighted news. […]

70% Increase In The Programmatic Advertising In India

Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google says, “Programmatic leads the charts in the entire growth in ad spends in India.” Indian marketers are trying to unlock their full potential in the digital marketing sphere. It has been duly noted that the programmatic advertising in India is growing 70% more year-on-year. Matt Brocklehurst, Head of Partnerships, […]

What Is The Role Of Social Media In Digital Marketing?

Theoretically, people may not know what Social Media or Social Networks are. But, they surely associate the concept with the functions of Facebook, Twitter, Instagram, Pinterest, among others. These make up the universe of interactivity, where content is the key to success. Social networks or social media, such as online media, are digital spaces where people share common interests. For […]