Facebook – The Good, The Bad, and The Ugly

While concerns about Facebook’s role in our everyday interactive process and the negative consequences of fake news, disinformation, and the facilitation of the development for dangerous movements, remain; on the other hand, Facebook’s connective efforts are yielding positive results in several ways. One of them is through the promotion of causes, with Facebook’s unrivaled reach opening up new ways for […]

WhatsApp Beats Facebook Messenger and Become World’s Most Loved Mobile Messaging App

With this news, WhatsApp now has become only the second non-Google entity that has achieved this big of a milestone. WhatsApp is also the third most popular social network following Facebook and YouTube. The messaging app giant, WhatsApp has emerged as the most popular mobile messenger app worldwide. The app has been able to clock in about 1.6 billion monthly […]

What Is The Role Of Social Media In Digital Marketing?

Theoretically, people may not know what Social Media or Social Networks are. But, they surely associate the concept with the functions of Facebook, Twitter, Instagram, Pinterest, among others. These make up the universe of interactivity, where content is the key to success. Social networks or social media, such as online media, are digital spaces where people share common interests. For […]