Look around you and see the impact of digital marketing. Whether it is e-commerce companies or election campaigns, all those targeting a wide audience benefit fully from a digital marketing strategy. Celebrity or brand, your promotional campaigns are incomplete if you don’t go where people are most often found: on the Internet! A digital marketing campaign is much more important […]
John C. Maxwell, an internationally renowned leadership expert, lecturer and author who has sold more than 19 million books, said, “You will never change your life if you don’t change something you do every day. The secret to your success is to develop your daily routine. The same is true for social selling, a commercial prospecting approach on social networks: […]
Just over six years ago, Facebook bought a photo sharing application for a modest $715 million. Its name: Instagram. The largest acquisition of the American company at the time, this episode seemed to mark a turning point in the life of the social network. A few days after this acquisition, journalists around the world did not hesitate to headline: “Instagram, […]
Worldwide, 2.46 billion people currently use social media, and the trend is rising. Perfect for marketers, because social media marketing reaches the respective target audiences very precisely. Blind, however, should never be started in marketing, which is why a social media strategy is indispensable. Experience is the key to success, but it takes time to gather it. That’s why we […]
Linkedin’s definition is: “The Social Selling Index measures your effectiveness in imposing your professional brand, finding the right people, communicating the right information and building new relationships. Since the beginning of 2015, the social selling index (SSI) has enabled LinkedIn users to know their ranking, analyse the performance of their social selling activity and finally measure their influence and audience […]
New social media profiles are often created with great enthusiasm and the best of intentions. But after the first wave of content ideas, it can sometimes be difficult to fill the editorial plan with exciting content for your own target group. New ideas – tailored to the buyer persona are needed all the time. Finding ideas for new content that […]
Social selling is at the heart of the digital transformation movement of sales forces. Indeed, these are moving further and further away from traditional prospecting tactics such as cold phone calls. But too often, the transition from traditional commercial prospecting to digital prospecting is done without a clear strategy, without a coherent global vision. And so, the results do not […]
Many companies now integrate social media into their marketing and communication plans, but they often forget to focus on the conception of a social media strategy from the outset. Without a clearly defined strategy, however, your plan for a successful social media presence will not work. Social media strategy – step by step Before you can even begin to make […]
With the proliferation of social networks on the web, some companies can sometimes feel confused about so much variety. Indeed, Facebook, Twitter, LinkedIn, Instagram, and Snapchat are just a few of the many platforms. Did you know that creating social media content is a long-term investment? Indeed, the proximity, interactivity, and instantaneous nature of these tools make it possible to […]
Last June, Instagram launched its new video-based feature: Instagram TV (IGTV)! The social network, which now has more than 1 billion users, hopes to become Youtube’s direct competitor (owned by Google) in the booming video market. Will Youtubers leave the platform to become Instagramers? That is the question! Since the Instagram social network launched its new TV functionality, we can […]