Look around you and see the impact of digital marketing. Whether it is e-commerce companies or election campaigns, all those targeting a wide audience benefit fully from a digital marketing strategy. Celebrity or brand, your promotional campaigns are incomplete if you don’t go where people are most often found: on the Internet! A digital marketing campaign is much more important […]
The advent of the Internet and the widespread use of smartphones have disrupted many sectors, including training. For both university and vocational training courses. What are these innovations in training that digital has brought? Here are the most recognized. Innovations from both sides: students and trainers Innovations in e-learning for students or apprentices To recognize the innovations brought about by […]
Understanding marketing success and failures is crucial to planning and directing future digital marketing campaigns. You will get better results by deepening your analysis, through marketing reports, to know which components have been effective (and can be repeated), and where your tactics can be adapted to add more value and produce better results. By closely monitoring the overall performance of […]
After Google Adwords and then Google Analytics, it is Google’s Search console that is being revamped! The interface of this Google tool has been optimized and redesigned to better meet current standards. But above all, it is the functionalities that are enriched and improved to provide better analysis to online marketing company in India. Before reviewing the 2018/2019 novelties of […]
In the digital world, purchasing decisions are made completely differently than in the analogue world. Today even B2B buyers form 60% of their opinion about a purchase by researching the Internet before contacting a company. Source: Corporate Executive Board. In the B2C area, the Internet influences the purchase decision of customers up to 90%. To survive, you need to forge […]
In this article we want to deal with marketing sales alignment using an analytical prism that we do not always use in our productions, namely statistics. Hubspot provides numerous quantified analyses based on the data of companies using their technologies. Let’s look at 7 eloquent statistics that demonstrate the value of a perfectly aligned sales marketing strategy, based on the […]
Forget for a moment the preconceived ideas that make you think that traditional marketing has disappeared and that only digital marketing works. If the new generation is clearly more accustomed to media on the Internet than to paper, your strategy must be a mixture of the 2 marketing campaigns to work at its best. It’s like the mix between offline […]
This is hard for many to believe, but compared to the economy, production and operations, accounting and other sectors, marketing is a relatively young discipline that emerged in the early 1900s. Before that time, most of the issues that are now commonly associated with marketing were either considered to be part of the basic concepts of the economy (e. g. […]
5,000 start-ups have been founded in the last 5 years in the IT sector. All of them, without exception, are struggling through creative marketing campaigns to try to attract attention. Not a day goes by that we are not told about a new product on social networks or other online media. However, established companies have a competitive advantage over these […]
Outbound marketing, outbound marketing, or even interruptive marketing, several terms for a single concept: your Outbound strategy. Or how to reach consumers through media advertising and in-person contacts. Outbound marketing Outbound varies depending on whether the target audience is large (television advertising, free bies), totally personal (meetings, bidding) or “impersonal” (call or cover emails). Thanks to these outbound methods, prospects […]