Have you always wanted to know how a professional graphic designer works? We asked Dagmar Yanbak and found out what is really important when it comes to a good design. Below you’ll find three essential tips to help you avoid creative cardinal mistakes. What does a graphic designer do? A graphic designer is responsible for the visual design of a […]
Websites, social media, blogs – Today everything is digital! Right. Online takes up a lot of space in the marketing mix. But that doesn’t mean that everything that is analog no longer has any value. On the contrary: the digital flood in particular increases the value of printed matter. Printed matter signals: Someone has taken the time to think and […]
Brochures allow you to tell your customers more about your business. Whether you want to list more detailed information about your services, create a menu or build a deeper relationship with your customers, there’s room for all the details in a brochure. They’re easier to create than you think. Follow these simple steps to create a brochure you can be […]
What did you do with the last brochure you received in your mailbox? Admit it: unless you were very passionate about it, it probably ended up in the recycling bin before it was even opened. Of course, you would not want your own brochures to suffer the same fate. And imagine that it is possible to interest all your recipients […]
Before you have a brochure, catalogue or brochure made, there is a lot to be done. It is therefore very important to be aware of all aspects of a brochure. To start with, just think of the layout. The first glance at the printed matter immediately gives an important impression. It must challenge you to open it and read it. […]
In a novel, the first sentence is extremely important. It pulls the reader into the text – or makes him bored to cover the book. It’s similar with brochures. Nevertheless, you can read the same introduction countless times: “We are an international company that specializes in XY. Our customers include technology leaders in various industries. This requires the highest level […]
Interviews are a good way to bring “life” into a brochure. They read with pleasure, because people (mostly) find other people interesting. With the right questions and good communication skills, employees, suppliers or customers are happy to open up and provide insightful information that not only offers the reader added value, but also appeals to the interpersonal level. Here […]
Designing and creating a brochure is a complex task – many things have to be considered: from the rough concept to the fixing of the content to the organisation of photos, text, graphics and printing. And at any time, minor or major errors can occur – either because you have not planned sufficiently in advance; or because you simply become […]
Many people say: brochures are expensive. Brochures are a dusty artifact of earlier decades. Brochures are out. But are fewer brochures planned, printed and distributed as a result? Not at all. Many companies continue to order classic image or product brochures and use them to boost sales. Because: A brochure conveys value and credibility, offers benefits and builds trust – […]
Not all brochures are the same. The goals are too different, the tasks in overall marketing too different. Think about what you want to achieve with your brochure and how you want to use it. Because concept, content and distribution depend on it. And ultimately the success of your brochure design. Here are a few thoughts: Does the brochure serve […]