Editorial identity? When we think of brand identity and the ways to embody it and to decline it, the first reflex is to think visual identity and graphic charter. It is necessary. But this is not enough: brand identity creation works on two legs. The visual identity, certainly, but also the editorial identity. Brand identity is nourished by editorial identity […]
“There’s only one horrible thing in this world, one irremissible sin: boredom” Oscar Wilde How right he is: what speech, so profound in its content, so interesting in its content, resists boredom and numbness when, in addition, the speaker says it in a monotone voice waiting himself for the end of his speech. Certainly, thinking he was doing well, he […]
According to a study by Econsulting and Adobe, 78% of participants in a large behavioral survey in Europe try to differentiate their business through the UX: Customer Experience. Gone are the days of linear needs analysis to determine the rational purchasing approach. With the added bonus of the new power of the consumer who holds the information even before consulting […]
Have you ever heard of Personal branding? If you don’t know the term, you may already be using it without knowing it. It is a technique that we consciously or unconsciously apply in our relations with individuals, a technique accentuated by the democratization of the Internet in the early 2000s. What is personal branding? The expression first appeared under the […]
A brand is a living, thinking being. Whatever you think, a brand reacts and interacts with its environment, its time, its customers. What was already true yesterday is even more true today, where the multiplicity of communication media pushes brands to a hyper-presence to exist and maintain a presence in the minds of consumers. To differentiate itself in this uninterrupted […]
When you think of a strong brand, you soon think of Coca-Cola, Apple or Disney: all consumer brands. The B2B sector pays less attention to brands. Yes, there are a number of well-known large B2B brands such as SAP, Microsoft and IBM, but within the SME sector brands have not yet really broken through. It is striking that many of […]
When creating a business, every entrepreneur is confronted with the question of identification (to put it simply, something that will make the business more easily recognizable). You have probably already guessed: we are talking here about the logo. There are many myths that some entrepreneurs take for rules, especially novices. And yet, by applying them, they make mistakes. In this […]
In a word, your brand corresponds to the way your company is perceived by ordinary people. It is an emotional expression of your values, carefully thought out, that people will carry in their hearts and minds. Branding is a series of actions you will undertake to cultivate your brand. When properly implemented, branding becomes a symphony of designs, language and […]
Brand is an identity through which people see you, recognize you and identify you. So you should not think too much about it before you start building it. Crux Creative Solutions is an established branding agency in India that will provide some tips to find out where to start, and how to implement a strong brand identity, follow our tips. […]
It would be a misapprehension to describe logo design as simple work. But if you know all ten basic aspects of logo design, it is definitely easier. The first thing a company represents to the outside world is a logo and this has a considerable impact on the creation of further visuals and designs. This is what makes it one […]