Where Brands Now Sit With Audiences in This Time of Crisis

Without a doubt, social noise is getting louder. The bigger the platform, the bigger the staple diet. From Instagram and Facebook to Twitter, every platform is overly saturated at this point. They are also the main way digital marketers target their audiences but it is becoming increasingly difficult to do that anymore. The brands that are refining their unique social […]

Influencer Marketing on Rise Amidst Covid-19 Scare

Industry experts are claiming that brands are veering towards influencer marketing in times of corona, but they are also conscious to not come across as ‘pushy’ and are trying to ensure that the focus does not steer away from the sensitive messaging. Without a doubt, it is an uncertain time for the business community, advertising, and marketing industry and every […]