5,000 start-ups have been founded in the last 5 years in the IT sector. All of them, without exception, are struggling through creative marketing campaigns to try to attract attention. Not a day goes by that we are not told about a new product on social networks or other online media. However, established companies have a competitive advantage over these […]
The convergence between physical stores and e-commerce, traditional media and digital space and the rise of the influence of social networks has removed the boundaries between on and offline, both interacting to influence the consumer’s buying path. Not considering the brand image as an inseparable whole of the two universes would be deadly. The first step to improve your brand […]
The debate is ignited between the ideas of Milton Friedman, an economist guru in the 1970s with his book “The Social Responsibility of Business is to increase its profits” and those of Emmanuel Faber, president of Danone, very sensitive to a new vision of the company based on sharing and social justice. Indeed, some argue forcefully that good feelings have […]
Branding is the work of the brand. The marketing strategy makes it possible to define a positioning, which must then be brought to life through the brand. A brand is not just a name and a logo, it is everything that constitutes a company’s image and history. And it is above all what makes it possible to create a link […]
It is common, for people without graphic skills, to confuse visual identity and graphic charter. However the visual identity is not a graphic charter and vice versa. A company’s visual identity is vast, complete and sufficiently diversified to meet graphic needs. These terms are important, because speaking the same language as your interlocutors will facilitate communication. Conversely, using the wrong […]
The brand content. Another anglicism to designate content produced by a brand in a content marketing logic. These editorial contents take various forms: videos, blog articles, posts on social networks. But concretely, how to set up an explosive, different brand content strategy to reach your targets? In a few lines, we offer you some advice to build a strategy […]
It is a concern present in many companies: how to effectively present its brand platform? This document, which is responsible for communicating the company’s commercial strategy to teams, subsidiaries or other business units, has become essential for brands. Here are some tips to prepare and present your brand platform effectively. What is a brand platform? The brand platform guarantees the […]
A brand has always been an illustration of the distinctive image of a product or a company. It serves above all to differentiate an offer. This differentiation must also attract and express a desirable added value. In a context of unbridled competition, the brand concept is more than ever a company’s master asset for winning customers and, above all, for […]
A true pillar of your business, brand identity is the solid foundation that will guide you to success. Brand identity allows you to define the permanent and evolving elements of your brand. It allows you to remain consistent between all communication channels over time. Brand identity is what your business and your company really is. It is built on your […]
To ensure the survival of a company, it is essential to stand out from the competition. To get there, the branding agency in India – Crux Creative Solutions proposes you the NO.1 branding services which is based on different effective marketing strategies: blue ocean, repositioning mapping, strategic canvas, etc. The different marketing strategies and tools to adopt to face the […]