A real customer relationship: the marketing approach targeted by “lifestyle”, make buy your product

This is the crucial moment when your brand will enter in relation with your customers, your prospects, your clients. The customer relationship is the point where the relationship between your product and the perception of your potential customers will trigger a buying act on the different points of contact that technology and traditional media offer today. Whether we are talking […]

How to do marketing with Instagram?

The undisputed king of social networking photography now also loves video. Instagram has over 400 million active monthly users, and its audience is primarily female and under 35 years of age. Instagram was inspired by Snapchat and published “Instagram Stories”, a slide show full of photos and videos that disappear after 24 hours in user profiles and feeds. In a […]

The 3 enemies of Inbound Marketing

Content is the fuel for lead machines, but the enemies of Inbound Marketing are numerous. The idea has made its way since Crux began in 2015 to do the evangelization of Inbound Marketing in India. But, by accompanying the brands in this kind of steps, we detected the three main causes of failure, that we will deliver you here. Poor […]

8 preconceived ideas about digital marketing

Digital marketing offers tools that can be very effective! These allow more communications options and any business to reach an international audience. However, some aspects of digital marketing are surrounded by myths and preconceived ideas. Many who believe in these myths are groping around and missing out on the possibilities of digital marketing. This article attempts to demystify certain myths […]