With evolution in the digital industry, PPC advertising has become a great source of taking brands to the top search results on the search engine. Before moving ahead, let us understand what PPC advertising is. Also famous as cost-per-click, pay-per-click is an internet advertising model used for driving traffic to the websites. Moreover, in this advertising model, the advertiser has […]
Look around you and see the impact of digital marketing. Whether it is e-commerce companies or election campaigns, all those targeting a wide audience benefit fully from a digital marketing strategy. Celebrity or brand, your promotional campaigns are incomplete if you don’t go where people are most often found: on the Internet! A digital marketing campaign is much more important […]
The advent of the Internet and the widespread use of smartphones have disrupted many sectors, including training. For both university and vocational training courses. What are these innovations in training that digital has brought? Here are the most recognized. Innovations from both sides: students and trainers Innovations in e-learning for students or apprentices To recognize the innovations brought about by […]
Online digital advertising is now at the heart of all major brand campaigns. Web marketing in its general vision is today a choice not to be missed for the success of brands or companies. We have all witnessed one of the best online advertising campaigns, such as global advertising or one of the Apple campaigns, or found brilliant ideas when […]
Building your digital strategy is a huge task when you think of the ever-changing world of digital marketing. Where to start? What are the first decisions you should make to enter this critical area of study? In this article, we guide you through all the steps necessary to understand what digital marketing is and how to use personalized tools and […]
Understanding marketing success and failures is crucial to planning and directing future digital marketing campaigns. You will get better results by deepening your analysis, through marketing reports, to know which components have been effective (and can be repeated), and where your tactics can be adapted to add more value and produce better results. By closely monitoring the overall performance of […]
After Google Adwords and then Google Analytics, it is Google’s Search console that is being revamped! The interface of this Google tool has been optimized and redesigned to better meet current standards. But above all, it is the functionalities that are enriched and improved to provide better analysis to online marketing company in India. Before reviewing the 2018/2019 novelties of […]
In the digital world, purchasing decisions are made completely differently than in the analogue world. Today even B2B buyers form 60% of their opinion about a purchase by researching the Internet before contacting a company. Source: Corporate Executive Board. In the B2C area, the Internet influences the purchase decision of customers up to 90%. To survive, you need to forge […]
In this article we want to deal with marketing sales alignment using an analytical prism that we do not always use in our productions, namely statistics. Hubspot provides numerous quantified analyses based on the data of companies using their technologies. Let’s look at 7 eloquent statistics that demonstrate the value of a perfectly aligned sales marketing strategy, based on the […]
Forget for a moment the preconceived ideas that make you think that traditional marketing has disappeared and that only digital marketing works. If the new generation is clearly more accustomed to media on the Internet than to paper, your strategy must be a mixture of the 2 marketing campaigns to work at its best. It’s like the mix between offline […]