Some tips for a successful brochure
A brochure is an informative or advertising publication which is used to display a wide variety of structured information.
Print communication media contributes to the reputation of your company and provide a good medium for advertising. One of these supports is the brochure, a closed, stapled leaflet, which is often used to present your products, services and commercial offer.
You can present your company’s information in a structured and paginated way in a brochure, the number of pages is between 8 and more than 324 pages.
The Different Bindings
Pamphlet stapled brochure or 2 metal dots
This is the most common and economical type of binding for brochures, product catalogues, in-house newspapers, news magazines and magazines.
The most popular formats for printing
- 10.5 x 15 cm closed format
- 10.5 x 21 cm closed format
- 15 x 21 cm closed format
- 21 x 21 cm closed format
- 21 x 29.7 cm closed format
the formats offered range from 10 x 15 cm to closed A4 format (21 x 29.7 cm).
Bound square back brochure or catalogue
The square back brochure is mainly used for catalogues, magazines, annual reports and company presentations. It can be composed of more pages than a stapled brochure (between 40 and 152 cover pages included).
The most popular formats for printing
- 15 x 21 cm closed
- 21 x 29.7 cm closed
The brochure wire’o or metallic spiral binding brochure
This is a brochure where the staples are replaced by a metal spiral, it offers a pagination of 8 to 324 pages. As with stapled binding, cover is optional. This type of binding is often used for books, photo albums and tourist guides.
The most popular formats for printing
- 15 x 21 cm closed
- 21 x 29.7 cm closed
Inside Pages and Cover
For the inside pages of your brochure, choose a paper of 130 gr/m² at minimum (so that the paper is not too thin), the ideal is 135 gr/m² or 170 gr/m². You can have them printed on glossy or semi-matt coated paper.
For the cover, you can choose between 250 gr/m² or 300 gr/m² with matt, semi-matt or glossy coated paper.
To make your brochure even more attractive, we recommend a laminated cover, a lamination also makes your surface more resistant.
Types of lamination available for printing:
- Glossy lamination on both sides,
- Matt lamination,
- Matt lamination and selective varnish,
- Soft Touch matt film coating.
Some tips for a successful brochure
- Your brochure should have an attractive cover page with essential information about your company:
- Your logo and visual identity,
- The name and contact details of your company (telephone number, e-mail address, website address),
- The services and products you offer.
- The evolution of the brochure
- While the printed brochure is losing ground, a more reliable alternative is the online brochure that can be downloaded in pdf format or viewed directly online (e-brochure, e-catalogue, flipbook). This process is becoming increasingly popular with.
To conclude
Each print communication medium is used to achieve a well-defined objective. A brochure with a successful design is an excellent communication support to highlight a complete range of products or services with a qualitative rendering. Printed on a beautiful paper or online, the brochure still has a bright future ahead of it.
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