In recent years, social media has become an integral part of the marketing strategy. Surveys show that 9 out of 10 people in the world use social media. That is why it is very important that your company also use online marketing. So we have made some steps for a successful social media strategy for your company!
First and foremost, you need to describe what your company is all about. Make a one sentence note of the description and this description will help you to formulate the next steps more clearly.
Second, your company also has goals about what you want to achieve. These goals help you to achieve the desired result. It is therefore very important to define objectives in your social media strategy. The following objectives often occur in the case of social media strategy objectives:
Then you define which target audience you want to reach. Start analyzing who you are reaching now and who you can reach. What factor connects these people? The place of residence, interests, descent or work related issues. After answering these questions you will make a persona. This is a detailed description of a person which has characteristic of your target audience.
When it comes to social media strategy, it is of course important to see how active the target audience on social media. Also on what channels the target audience are active. If the target audience is very active on Facebook but not on Instagram, it is of course not necessary to focus on Instagram. However, it is also necessary to determine the tone you adopt in your social media messages. If you want to appear formal, informal, direct, businesslike or restrained, write that way.
Then you determine a budget for your social media channels. Although many social media channels are free of charge, it is still useful to define a budget. Nowadays, social media is also widely used for advertising. The advertisements certainly do not cost thousands of dollars, but they are not free of cost.
After that you will determine the value of the content you want to post. While posting messages on social media, it is essential to think about how it adds to the target audience’s channels. How does your presence on the channel benefit the target audience? For whom is the content intended? You can always use competitors or large companies as a source of inspiration, but of course never copy these messages. Once this added value has been determined, you can start posting messages.
At the sixth step you decide per channel what interesting content you are going to post, in which quantity and in which style of writing. You can also determine the proportion in the number of text messages, images, videos and so on. Specify these ratios on a monthly basis so that it becomes a realistic schedule. In this schedule you also set important holidays so that you can respond to them.
Furthermore, it is important to start a conversation after posting the content. Ask the readers for their opinion on the post. Do not respond to the questions and comments under the message until after a week. Keep a close eye on the reactions to your mail!
Last but not least, after posting your social media messages, it is useful to view the results of your content. It is easy to keep track of pages with social media monitoring tools. For example, on Facebook you can easily use Facebook Business Manager to monitor the results. It shows, among other things, how many people you have reached, from which region these people come and which age you have reached the most. After analyzing this data, you can use it to sharpen the target audience or optimize the next post.
Also analyze if you are going to achieve your goals with these results. If the targets are not met, they may have been too ambitious or the actions may not have been properly implemented. Then set new objectives or improve the points that have gone wrong.