Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment, food and beverage brands.
YouTube is testing a completely new ‘Instant Reserve Tool’ in Google Ads. On being successful, advertiser will be able to retain ad space on a 120 day-rolling window. This entire process will make a head way on the right track via an automated process without any minimum spending. It is being tested globally across various industries like- consumers good, media and entertainment, food and beverage, politics etc.
The new-age tool will allow the advertiser to line-up their ads/campaigns with a fixed budget and forecasted reach in advance.
Advertisers now will have ability to reserve an ad space in way advance, without the help of a sales representative. YouTube’s Instant Reserve Tool has provided an upper-hand to the advertisers, which is a boon, now the targeting capabilities has increased manifolds.