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Few industry heads believe that removing the feature will bring the attention back to the content. However, some believe that influencers will now have to look out for other ways to showcase their scale and impact. The ‘Private Like Counts test’, as Instagram famously calls it in the layman term, it is simply the removal of the ‘Like’ feature. The […]
Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google says, “Programmatic leads the charts in the entire growth in ad spends in India.” Indian marketers are trying to unlock their full potential in the digital marketing sphere. It has been duly noted that the programmatic advertising in India is growing 70% more year-on-year. Matt Brocklehurst, Head of Partnerships, […]
While being in a conversation with a NEWS channel, Vikas Agnihotri, Country Director-Sales, Google India, shared insights on the impact of Internet Penetration and change in buying behaviour was studied. Google has been constantly working towards making the internet accessible to everyone, especially its audience in India. Google wants every Indian to have access to the internet and to drive […]
Similarly like Facebook and Twitter, WT:Social will allow users to share articles. It will be funded by donations rather than an advertisement, just like the original Wikipedia page. “WT:Social” which will be competing with both Facebook and Twitter, the co-founder Jimmy Wales stated that they intend to get right what these two have been getting wrong all this while. The […]
Startups can use the credit to create ads that in turn will invite customers to click to open chat on WhatsApp. It will develop a connection and increase sales, as per the news media report. Startup India and WhatsApp have partnered and the latter will be investing $250,000 in the Indian startup ecosystem. In the partnership clause, WhatsApp will be […]
The sharp consumption could be because of all the festivals in October in India, including Diwali. The Interbank Fund Transfer Mechanism- Unified Payments Interface (UPI) reported almost 1.15 billion transactions only in the month of October. The data has been shared by the National Corporation of India (NPCI). This is a huge jump (20%) from the month of September. The […]
Twitter denied the allegations by stating that “it has only one-set of twitter blue-tick rules” Several internet users took to Twitter on Wednesday last week, asking the micro-blogging site to remove blue ticks from the Indian audience accounts. The row started after Twitter released a statement saying that accounts of the underprivileged group will now have a blue-tick. Netizens were […]
The report by Boston Consulting Group & Confederation of Indian Industry has released the data stating that Indians are consuming double the digital video than they did in 2017. BCG and CII released a report “The Trillion (and growing) touchpoint story- recognizing the monetization conundrum”. The report seeks to measure based on last year’s publication and highlights. India’s unique multi-modal […]
The video-sharing platform started notifying users via e-mail about the changed policy, commencing from December 10. There is a negative buzz around the content creator community, wherein Google-owned YouTube has taken the power to close the account that is not active or not generating revenue commercially. The video-sharing site started sending out e-mails two weeks back, notifying users about the […]
India is second to the US in requesting Facebook users” data. November 15, 2019. There has been an increase of 37% in requesting Facebook to access user” data by the Indian Government in the first six months of 2019. It comes second to the US. The precise number of queries the government requested was 22,684. However, the social media giant […]