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India is also the leading data consumer globally, with 9.8 GB consumed per user per month. The recent reports provide insights into the digital ecosystem. And, how it affects the main three Cs of the internet- Content, Commerce, and Context in the decade that went by. The survey revealed some interesting facts and findings from the last decade. Since 2010 […]
In recent years we have experienced a great shift in the way business handles their customer service and engagement. Various business giants have created highly potent customer engagement mechanisms right from inception. Wither you are looking for a mode of transport or ordering food online, consumers in today’s time are highly demanding. Since they have the luxury of enjoying personalized […]
Instagram announces to drop the IGTV button from the app to declutter it. Also, poor engagement has led to this major step. IGTV was launched in the year 2018 to rivals YouTube. IGTV button was meant for sharing long-form video content. Recently Instagram has done away with it. The Facebook-owned social network giant took the step since it was performing […]
With this news, WhatsApp now has become only the second non-Google entity that has achieved this big of a milestone. WhatsApp is also the third most popular social network following Facebook and YouTube. The messaging app giant, WhatsApp has emerged as the most popular mobile messenger app worldwide. The app has been able to clock in about 1.6 billion monthly […]
2020 is going to be a bigger year for mobile advertising in the digital ecosystem, according to the experts.? Digital advertising is expected to grow with a CAGR of 32% by the end of the year 2020. The huge share will be contributed through mobile advertising and are expected to overtake desktop advertising. There is no more selling the importance […]
There are mainly two problems- What will happen to a digital media company with over 26 percent of overseas investment and how will the new FDI policy of the digital sector treat news aggregators? The Department of Promotion of Industry and Internal Trade (DPIIT) will soon be issuing a clarification on the issues raised by few stakeholders where the Government […]
The shift in consuming content from Television to smartphones has affected the sale of the former. 2019 is the worst performance for the sales of TV has marked the popularity of over-the-top (OTT) services like Netflix, Amazon Prime and Hotstar. Television sales saw the worst ever performance in the Indian market in the year 2019. The number of units sold […]
The social media giant announced a tool that gives users better control and makes advertisers more accountable than before and also has updated its Ad library. Facebook in its official statement claimed that it has finally decided against limiting the political ads that were previously targeting the specific groups of people and also decided against banning the ads completely. The […]
The new feature comprises of four panels and each gives users the control over who gets to reply to their tweets. With ongoing several incidents, there is an abundance of toxic conversations on social media. So, in an attempt to curb negative tweets, Twitter announced the rollout of a new feature that helps in preventing users from replying to certain […]
High demand for people who have training in Artificial Intelligence, machine learning, robotics and block-chain will be double at the beginning of this new decade. New-age technology professionals will be the most sought-after amongst so many professionals in this new year. There will be a high demand for people training in AI, machine learning, natural language processing, robotics, block-chain, etc. […]