Influencer Marketing on Rise Amidst Covid-19 Scare

Industry experts are claiming that brands are veering towards influencer marketing in times of corona, but they are also conscious to not come across as ‘pushy’ and are trying to ensure that the focus does not steer away from the sensitive messaging. Without a doubt, it is an uncertain time for the business community, advertising, and marketing industry and every […]

WhatsApp to Test Disappearing Messages: Report

WhatsApp, a messaging app has been testing disappearing messages feature to launch on Android for now. This update will allow users to choose how long a message they send can stay visible to the receiver before it is automatically deleted. If the feature sounds familiar is because Snapchat has a similar feature, but the message disappears immediately after viewing unless […]

‘Fleets’- A Story like Feature on Twitter

According to a media report, the feature ‘Fleets’ is underway testing and it will allow users to upload ephemeral content that is up to two minutes to twenty seconds long. The ‘story’ feature, where the post lasts up to 24 hours and then disappear was first introduced to the general public by Snapchat. Soon after, Instagram, followed by Facebook and […]