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Industry experts are claiming that brands are veering towards influencer marketing in times of corona, but they are also conscious to not come across as ‘pushy’ and are trying to ensure that the focus does not steer away from the sensitive messaging. Without a doubt, it is an uncertain time for the business community, advertising, and marketing industry and every […]
Most people are forced to stay indoors and hence industry players say that there has been a massive jump in the consumption on OTT Platforms. Coronavirus has paved the way for a new way of lifestyle- which is staying indoors. This coupled with the shutting of most establishment starting from office, theatres to gymnasiums have spiked consumption of entertainment at […]
WhatsApp, a messaging app has been testing disappearing messages feature to launch on Android for now. This update will allow users to choose how long a message they send can stay visible to the receiver before it is automatically deleted. If the feature sounds familiar is because Snapchat has a similar feature, but the message disappears immediately after viewing unless […]
NFC is also known as a contactless payment method, where you just have to tap on the point of sale terminal and authenticate a transaction in a second without entering any pin code or OTP. The future is bright when it comes to payment. Just like the name suggests, contactless payment is a mode of transaction where swiping or dipping […]
The parent company of TikTok- ByteDance will try to capture the latent demand in the country that has been catalyzed by the coronavirus. The maker of TikTok is all set to roll out a Google-like work tool of office collaboration. The platform is looking to expand beyond short video sharing. ByteDance Inc. the parent company became the world’s most valuable […]
There was so much to offer in-market on Women’s Day 2020. Things from lavish brunches to a spa session, discount on clothes to accessories and jewelry, this Sunday, the market was full of offers and discounts for women. Women were spoilt of choice for edibles, luxury items, clothing, etc as brands go out of their way to celebrate International Women’s […]
Mark Zuckerberg, CEO of the social media giants have confirmed the move through a post on his Facebook page. World Health Organisation (WHO) now have access to free ad slots to fight the rumours that are spreading on social media giant about coronavirus and its cure. The primary motive is to prevent any information about COVID-19 or commonly known as […]
According to a media report, the feature ‘Fleets’ is underway testing and it will allow users to upload ephemeral content that is up to two minutes to twenty seconds long. The ‘story’ feature, where the post lasts up to 24 hours and then disappear was first introduced to the general public by Snapchat. Soon after, Instagram, followed by Facebook and […]
We present you the list of all the tech conferences that have been cancelled due to COVID-19 outbreak. Coronavirus has spread and is continuing to spread around the world. The first case of the outbreak was reported in Wuhan, China is now spreading across the globe. So, keeping this in mind, major tech companies like Facebook, Google, Microsoft, and others […]
Historically speaking, luxury companies have either been shy to jump on the latest trends or have been a little slower to adopt new trends. Increasingly these days, they are betting their brand image on TikTok. The brands like Prada, Alice+Olivia, Dolce & Gabbana, Tory Burch, Burberry, and Missoni are following the trend at the beginning of 2020. These brands have […]