Design brochures: How to make the cover?

The cover is the packaging of your brochure. And you should pay a corresponding amount of attention to the design of the first page – not only from a graphical point of view. The content of the cover must offer more than a logo, company name and statement in the style of “Committed to Progress”, supplemented by a boring photo […]

The importance of social media in digital marketing

Facebook, Twitter, Instagram, LinkedIn, Snapchat. Social networks are attracting more and more people to the Internet. Initially related to a hobby, these platforms have become real marketing assets for companies. It is now essential and essential for the latter to learn how to use them to address new targets and develop their market. This new communication channel not only strengthens […]

Brand Identity: The Foundation Of Your Business

A true pillar of your business, brand identity is the solid foundation that will guide you to success. Brand identity allows you to define the permanent and evolving elements of your brand. It allows you to remain consistent between all communication channels over time. Brand identity is what your business and your company really is. It is built on your […]

Designing Brochures: Caption Texting

Captions are among the most widely read texts in brochures. Why? Take a look at yourself: When you pick up a brochure designing, you usually start by quickly browsing through it, looking at the photos and reading the caption for those pictures that appeal to you most. Only then do you deal with the longer text blocks. Take advantage of […]

5 techniques to make professional and creative videos

Some of the techniques presented in this article will not seem foreign to you and are widespread in professional animated videos. Others are unfairly set aside by audiovisual professionals as “unsuitable for professional animated videos”. 1. Motion Animated Design Motion Animated Design is certainly the best-known technique for commercial videos. Why? Simply because its definition is broad and encompasses several […]

4 tips for communicating on social networks

Will the use of social media continue? We think so, but the way they are used will surely change. As we see every day, platforms such as Facebook, Twitter and LinkedIn are constantly evolving. They seek to improve, find new potential, and therefore add new features. Thanks to certain platforms, new commercial opportunities appear, allowing companies to reach their prospects […]

Brand Positioning: How to stand out from the competition?

To ensure the survival of a company, it is essential to stand out from the competition. To get there, the branding agency in India – Crux Creative Solutions proposes you the NO.1 branding services which is based on different effective marketing strategies: blue ocean, repositioning mapping, strategic canvas, etc. The different marketing strategies and tools to adopt to face the […]

The 3 enemies of Inbound Marketing

Content is the fuel for lead machines, but the enemies of Inbound Marketing are numerous. The idea has made its way since Crux began in 2015 to do the evangelization of Inbound Marketing in India. But, by accompanying the brands in this kind of steps, we detected the three main causes of failure, that we will deliver you here. Poor […]

8 preconceived ideas about digital marketing

Digital marketing offers tools that can be very effective! These allow more communications options and any business to reach an international audience. However, some aspects of digital marketing are surrounded by myths and preconceived ideas. Many who believe in these myths are groping around and missing out on the possibilities of digital marketing. This article attempts to demystify certain myths […]