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Building your digital strategy is a huge task when you think of the ever-changing world of digital marketing. Where to start? What are the first decisions you should make to enter this critical area of study? In this article, we guide you through all the steps necessary to understand what digital marketing is and how to use personalized tools and […]
Worldwide, 2.46 billion people currently use social media, and the trend is rising. Perfect for marketers, because social media marketing reaches the respective target audiences very precisely. Blind, however, should never be started in marketing, which is why a social media strategy is indispensable. Experience is the key to success, but it takes time to gather it. That’s why we […]
To develop an event that stands out and touches people, you must consider your event as a brand. Its effectiveness and impact then depend on your ability to create an entity, and therefore a brand, that can live independently and in an original way. Whether it is an event that is overseen by another brand, such as Red Bull’s Crashed […]
Understanding marketing success and failures is crucial to planning and directing future digital marketing campaigns. You will get better results by deepening your analysis, through marketing reports, to know which components have been effective (and can be repeated), and where your tactics can be adapted to add more value and produce better results. By closely monitoring the overall performance of […]
Have you always wanted to know how a professional graphic designer works? We asked Dagmar Yanbak and found out what is really important when it comes to a good design. Below you’ll find three essential tips to help you avoid creative cardinal mistakes. What does a graphic designer do? A graphic designer is responsible for the visual design of a […]
Linkedin’s definition is: “The Social Selling Index measures your effectiveness in imposing your professional brand, finding the right people, communicating the right information and building new relationships. Since the beginning of 2015, the social selling index (SSI) has enabled LinkedIn users to know their ranking, analyse the performance of their social selling activity and finally measure their influence and audience […]
The secret recipe for a successful business is to turn the company itself into a brand. If the customer is looking for a certain service or product, this one company should immediately come to mind. But how does a company get there? The magic word is “branding” or branding – and rightly so. It’s not easy for an entrepreneur: the […]
After Google Adwords and then Google Analytics, it is Google’s Search console that is being revamped! The interface of this Google tool has been optimized and redesigned to better meet current standards. But above all, it is the functionalities that are enriched and improved to provide better analysis to online marketing company in India. Before reviewing the 2018/2019 novelties of […]
Websites, social media, blogs – Today everything is digital! Right. Online takes up a lot of space in the marketing mix. But that doesn’t mean that everything that is analogue no longer has any value. On the contrary: the digital flood in particular increases the value of printed matter. Printed matter signals: Someone has taken the time to think and […]
Gertie, the first cartoon character Windsor McCay created the Gertie the Dinosaur in 1914. With the help of numerous drawings he brought her to life on a canvas. He interacted with the greedy dinosaur lady and created the first real cartoon movie by the way. What was a small trampled step for his brontosaur was a big step in the […]