Strategic traffic acquisition for digital marketing campaigns

Traffic acquisition channels are the different means that can be used to develop a website’s traffic. The choice of acquisition channels is important because it determines the budget to be committed, the durability of the marketing action and the speed with which you will generate traffic on your site. Traffic Acquisition Strategy #1 – Natural search results SEO What is […]

What Is The Role Of Social Media In Digital Marketing?

Theoretically, people may not know what Social Media or Social Networks are. But, they surely associate the concept with the functions of Facebook, Twitter, Instagram, Pinterest, among others. These make up the universe of interactivity, where content is the key to success. Social networks or social media, such as online media, are digital spaces where people share common interests. For […]

B2B Online Marketing To Build Your Digital Strategy

Internet has become an additional and essential channel in the company’s business development strategy to recruit new customers. Online marketing allows the company to benefit from buyer’s research on the internet, and to position the company at the right time in the buying cycle of B2B buyers. This new form of prospecting, whose objective is lead generation, uses various online […]

Twitter provides a better conversation environment by tackling “trolls”

In March, Twitter introduced a new approach to improving the tone of public conversation on the social media platform. An important element that is now being tackled is the so-called ‘trolls’. Troll behaviour can be fun, well intention and humorous. But troll behaviour can also disrupt and distract public conversation on a social media platform, especially in conversations and within […]