We all know a brand what we think is fantastic. A brand that grabs you, a brand that you remember.
These are brands that are meaningful and that is exactly what we need.
Branding is the way to engage a large number of people. This only shows how big the impact is on people. This influence is only short-lived, because if you really want to mean something to people, you need more.
By bringing out a brand, you as a company show who you are inside. People need to be fascinated and inspired by this. When a brand achieves this, it is only then that they make a real contribution. One is that they are meaningful.
A meaningful brand focuses on the value it has for others. This does not end with the delivery of a good product or an impressive experience. No, it’s about the combination of all sorts of factors that makes a brand meaningful.
An opinion of their own, in which people do not allow themselves to be led by competition. It is not only the product that is delivered that people find interesting, but also the degree of originality and uniqueness play a role.
Our own vision is the basis, but apart from that, people need to be offered something special.
Something unique, something that fascinates people.
It may sound easy, but in practice there are few brands that do this.
It is important to stay who you are. So the essence remains the same.
To create a sparkling brand, you need sparkling people. They are the heart of the brand. There must be a sense of solidarity, from the manager to the lady in the canteen. Together, as a team, they strive for more and for better.
Establish the so-called fan courts, a place where the brand comes to life.
The moment of the real connection takes place here.
Playing safe gives a degree of certainty and a safe feeling in the short term, but a real connection does not arise in this way. Many brands like to change things, but don’t take steps to fulfill these wishes. In simple terms, it is a question of daring. 80 percent of all people choose with their hearts. So people look beyond just a good product or a surprising action. So don’t let yourself be led by others, choose your own way and dare! Seek a valuable connection with a meaningful brand.
Crux is a branding agency which gives advice on how you can make your brand stronger than ever. Are you curious how we can take your organisation forward? Then contact us or schedule an appointment!