Improve your marketing strategy with YouTube
We all know the importance of a good video strategy on media and social networks. But do you know what it takes to make your brand or product achieve the desired positive results?
It’s a complex issue and, right from the start, it’s very important to analyze your video content to see what you can improve.
According to one study, 60% of brands use video on social networks.
This model is ideal for reaching generation Y between the ages of 18 and 33, and is perfect for creating a fast, direct and emotional connection with the user.
And in terms of consumption, video is now an essential element of any successful social network digital marketing strategy, as major social applications and platforms are launching new features to support this movement. For information, Facebook now sees between 7 and 8 billion daily views on average by 500 million users. Snapchat users watch 6 billion videos every day.
Video is a great way to communicate your brand and product history, reinforce value, reach a wider audience and interact with a community, customers and prospects. Indeed, a visual content (videos, gifs etc…) has much more chances to be shared than another type of content, because more attractive and therefore more viral.
To make your content shareable, there are many things to consider in videos for social networks: subtitles, video length, other small details and sound. Most often, we try to provide the most detailed information in a short period of time. But if the video in question has all the elements mentioned above, we will see a higher commitment and a better relationship with our community.
In this article, we review possible video methods and strategies on social networks, what types of content and tips for our favorite social networks.
Before you start, you should ask yourself these types of questions to plan a video marketing strategy: on which networks should I focus my video creation and promotion?
Let’s start with YouTube
Since its grand launch in 2005, YouTube has been the global reference platform for high-quality video on virtually any subject (music, sports, education, etc.). In terms of viewing, more than 6 billion hours of video are viewed each month. As the second largest search engine in the world, YouTube is the platform for video content on social media platforms.
Its audience comes mainly from generation Y as previously mentioned. To do well, you should know that the videos that work best last about 3 minutes.
YouTube recently deployed a mobile live streaming feature on its application (YouTube Mobile Streaming), which allows live streaming and discussion with a community, an audience, such as other social platforms, Periscope and Facebook Live.
How can a marketer participate in the live mobile broadcast action? It should be used to produce interviews, film events and organize live Q & A sessions. Live broadcasting gives you a perfect and authentic vision of your brand, and mobile functionality allows you to do it very simply.
Create a corporate YouTube account
First of all, you must know how to correctly configure a YouTube account before publishing any content. Putting all your efforts into your account in the first instance will help streamline and organize content once it is ready.
How to promote your YouTube channel
If your video content on YouTube is not working as well as you would like, you may need to re-evaluate your strategy.
Here is a small list of what you need to put into practice to promote your videos:
- Write engaging titles
- Thinking SEO well ( titles and descriptions, keyword insertion, interaction and engagement, likes, comments etc…)
- The category
- Tags
YouTube Analytics for Social Media Specialists
Once you have produced and published your YouTube video content, an analysis is required. You need to dissect your content with YouTube analytics, which helps you understand what’s right for your community or tells you what type of content works best.
Did you like this article? Do not hesitate to contact our digital marketing agency in Delhi NCR so that we can give you other useful advice.