How To Build A Personal Brand Online
Personal branding is playing a vital role to help you get your dream job. By showing the world who you are and what you can do through your online presence, you are one step ahead in showing employers your experience.
Creating a personal brand will help you to put your ambitions into action, help you to decide where you want to go and how to get there. Companies have a brand identity to help sell their products or services. They use symbols, designs, names, reputation, emotion, and other ways to separate who they are from the rest of the competition.
If you want to stand out from the crowd, you can use some of these techniques for your personal branding:
Identify the values that define you
Identify the things that really matter to you, whether that’s family, friends, the environment, etc. Shortlist three to five values that you feel strongly about.
Create a vision
Determine the most rewarding things you have ever done and think about what your ideal career would be.
Find a niche
Concentrate on becoming an expert on a simple subject that aligns with your vision and values.
Develop the story of you
Sharing carefully chosen details about where you have come from and where you are going can inspire familiarity and trust among customers and potential employers.
- Start by writing the long version of yourself. Run it past a friend and see which details stand out as being meaningful for unique.
- Share what you are proud of, include a funny anecdote about a personal fail.
- Put a written version on your website, but be prepared to go off-script when introducing yourself in person.
Get your social profiles and websites in sync
Getting social usernames and URLs that fit with your brand is important. Depending on your niche, focus on the channels that will work best for you. For example, if you write start a blog.
Connect with others
Your personal brand can be strengthened if have a connection to other brands. These are groups that exist online and offline in your network. Connect with groups or individuals from work, school, or within your industry.
Embrace your idols
Creating a personal brand is about being unique, but this does not preclude emulating factors that your heroes have used to achieve their success.
Be credible
According to Lida Citroen,
Credibility = Values + Action.
Your personal brand will let you down if it is based only on good intentions and lacks hard evidence.
Be active on social media platforms
A research study on Twitter followers showed consistent posting is an important factor in the growth of your brand.
Try to post 2 times a day on Facebook, 5 times a day on Twitter, and 1 time a day on LinkedIn.
Hope these tips will be helpful to build solid personal branding. Please note that companies are looking for those who are heavily active online. These steps will help you to get your dream job.