After Google Adwords and then Google Analytics, it is Google’s Search console that is being revamped!
The interface of this Google tool has been optimized and redesigned to better meet current standards. But above all, it is the functionalities that are enriched and improved to provide better analysis to online marketing company in India.
Before reviewing the 2018/2019 novelties of the search console, let’s recall its usefulness.
The Search Console is a free service from Google to check the health of your website by analyzing its presence on the web. You can check that the search engine is able to analyze the content of your website and that it is free of errors (indexing, spam) or malware.
You can analyze in more detail how people interact with your website by analyzing searches in terms of position, impressions and clicks.
So you know:
Google’s Search Console is therefore a very practical, even essential tool for maintaining a website.
Google’s Search Console offers users more flexibility and features. The objective is to have a sufficiently efficient service in the management of its site and in order to achieve the best possible optimizations for Internet users. Because let us not forget, the purpose of the rules that govern the web are oriented towards the experience of the Internet user (and the mobile user).
However, not all the features planned are yet available and Google plans to gradually put them online. So you can always switch between the old and new version to access all the features.
Google support gradually updates the search console user guide.
Much longer analysis periods, interactive reports, performance comparison tables… let’s take a closer look at what’s new in Google’s Search Console.
In the new version of the search console, the home page presents the main key indicators in graphical form for the last 3 months.
Here are the modules currently on the dashboard:
More use is made of search console data thanks to improved ergonomics: data layout and display, use of advanced filters, tables, graphs.
But also, through functionalities that did not exist or that have been enriched and that allow more advanced analyses:
With this ergonomics and new features, it is then more pleasant, easier to perform a thorough analysis. It is true that the Search Console needed a little refreshing. We then understand that with these latest updates, the tool will be brought back to the level of its peers: Analytics, Adwords, etc. Improvements that were ultimately more than necessary.
Knowing that the updates are not finished, I guess the Search Console has some nice surprises in store for us! To be continued. To know more about new updates or want to start digital marketing for your company, call us on +91-124-4207905 or contact us here. We are No. 1 creative digital marketing company in India for providing world class digital marketing strategies for the clients.Source: