Digital strategy: some tips for success in 2018
Building your digital strategy is a huge task when you think of the ever-changing world of digital marketing.
Where to start? What are the first decisions you should make to enter this critical area of study? In this article, we guide you through all the steps necessary to understand what digital marketing is and how to use personalized tools and strategies.
Digital strategy: traditional offline marketing in 2018
The business card will never die, so invest in a great card and distribute it wherever you go. Print ads (newsletters, newspapers, magazines, leaflets, brochures) are not as popular in the digital age, so when you use them, you make them unpopular by adding coupons and events to your hosting with free products and/or services.
Billboards are always an excellent marketing tool. Television and radio commercials with catchy jingles, memorable characters and slogans can move forward.
What is digital marketing?
Digital marketing is the study, management and promotion of brands, products or services via digital technologies such as email, search engines, social media, websites, mobile applications, etc. Their implementation varies according to the marketing campaign chosen, but the objective is always to maximize the result.
These technologies are used by electronic devices such as:
- Telephones
- Tablets
- Computers
Digital strategy: why is digital marketing important?
Gone are the days when people bought things because of big commercial or print advertising. Today’s consumers are much smarter and turn to family, friends and online research before making a purchase. That’s why it’s important to master digital marketing if you want your business to flourish. According to Statistics, one of the world’s leading providers of consumer data, the number of Internet users worldwide in January 2018 alone was estimated at 4,021,000,000.
Here are the global statistics for January 2018 for Internet users:
East Asia: 947 million users
South Asia: 673 million users
South-East Asia: 380 million users
North America: 320 million users
South America: 290 million users
Eastern Europe: 215 million users
West Asia: 175 million users
Western Europe: 175 million users
West Africa: 147 million users
Southern Europe: 118 million users
East Africa: 118 million users
North Africa: 116 million users
Central America: 110 million users
Northern Europe: 98 million users
Central Asia: 36 million users
Southern Africa: 34 million users
Oceania: 28 million users
Caribbean: 21 million users
Central Africa: 20 million users
An important element of the digital strategy
Before you move on to practical knowledge, know that a very important aspect of your company is your employees. Keep them happy, because it has been proven that happiness has a direct correlation with high productivity in the workplace. Treat your employees properly and they will become family members. Corporate events are a great way to unwind and connect with your team.
Strategies, Tools, Hacks, Advice
The following gemstones will guide you to a more profitable bottom line. With digital marketing, you will always be a student because there will always be new emerging trends, be wise and anticipate where these trends will change. Be wise and educate yourself so that you can modify and adjust your strategies along the way.
The first step in your digital strategy
The key to mastering digital marketing is to understand your target market. This will determine how you approach your digital marketing campaign and where you advertise. Once you have defined your audience, you can design a plan of attack that specifically targets them.
Assemble your toolbox
You must have an online presence, so invest in a website. Make sure it represents your mission statement and choose its design carefully. Color schemes, fonts and graphics must be consistent to give visitors the peace of mind of being in the right place.
There are excellent software programs like Adobe’s Dreamweaver to help you build your website.
Then, you must engage in SEO (Search Engine Optimization). There are more than 200 factors that make your website rank well in search engines. It takes time, you can’t just land on top of Google unless you’re willing to pay for it. This may not be a bad option, but anyway, learn these six important areas when it comes to SEO and over time, you can become a pro!
- Site analysis
- Search for keywords
- Analysis of the competition
- Optimization of pages
- Link Building
- Reports
Monitor your SEO progress
Use Google Analytics to quickly evaluate your site.
You want to keep an eye on “Impressions”, i. e. the number of times your ad has been published. “Clicks” is the number of clicks your site has received.
Depending on your objective, you will focus on “Conversions”, “Clicks” and “Number of views of the key page”. Regularly review your key measures to see if your strategy needs to be changed.
For your email marketing, consider using Drip. It is an email marketing platform that allows you to select certain visitors and register them for campaigns personalized according to their behavior.
Social media
Create accounts for Instagram, LinkedIn, Facebook, Twitter, YouTube, etc… And understand that you need to become a publication/display center. Create high quality original content to attract an audience. Use these tools like this:
- Instagram: Capture and create great images to promote your brand or service and your employees.
- LinkedIn: an excellent professional networking tool.
- Facebook: their ads are worth the cost with the possibility of reaching a large number of users.
- Twitter: concise, clear and engaging tweets can really draw attention to your brand.
- YouTube: Jump in front of the camera because mobile video consumption is on the rise.
- Digital strategy: thinking about the future
In today’s world, we have Siri and Alexa and in tomorrow’s world, it is expected that more than half of us will do their research via the microphones on our devices. Optimize your website for voice search and latent semantic indexing to be at the forefront of what is to come.
When marketing in the digital world, keep in mind that you must be vigilant. Be consistent with your mission. Use these tools to your advantage and you will be successful.