Digital Marketing Tools To Know

Digital Marketing Tools To Know

Digital marketing tools

A list of digital marketing tools was very useful. The topic concerns a large number of subjects and not everyone has the same use. Some people think it’s mainly social networks, the website, others online advertising, or newsletters. In reality, all these subjects are part of it, and they overlap and complement each other. There are many articles on the subject, and some present some solutions.

We identified the ones which were the most relevant, the solutions we used, and then compiled all the tools they contained. Presented as a PDF document, this list lists over 440 digital marketing tools.

List of digital marketing tools that will be useful to you

For each part of your digital strategy, we will have adapted tools, some specialized, others more complete. Here are the main categories:

Tools for study and analysis

• Analysis tools
• Analyze your site (performance, optimization, structure, statistics..), your social networks (statistics, conversion rates.)
• Analyze your competitors’ digital presence, keywords and online advertising.
• Natural and paid referencing
• Study the keywords used, write your strategy, decide if you want to work in natural and paid SEO,
• Which keywords to choose and how, what tools for advertising
• How to have back links and see those of your competitors
• Strategy: what tools for influence marketing?

Monitor your market and observe competitors.

• Monitoring, e-reputation
• How to set up a market watch, on which tools to rely to monitor it, and keep an eye on your competitors
• What they say about you, your company, your brand, your products. How to set alerts and where to centralize them. How will you be able to measure your e-reputation

Communicate

• Social media,
• Social media are numerous, they are to be chosen carefully according to its activity and its market.
• How to manage company accounts, share information across multiple channels simultaneously
• How to advertise on these media?
• What extensions exist to increase its audience?

Organize repetitive tasks

• Automation
• What are the tools to automate tasks?
• Which automation marketing solutions can you use to have a global approach?

Work on your images/video

• Visuals
• Which sites to make video, find royalty-free images, make retouching, computer graphics?
• Manage its content, communicate and increase its audience
• Content, Campaigns, Growth Hacking
• Utilities

Useful in everyday life

You will also find the list of sources that allowed the compilation of these tools for digital marketing.