Understand the Difference between Copywriting and Content Writing


Aryan, an enthusiastic start-up founder, is looking for a digital marketing company in Gurgaon to induce his online business. However, he is a little confused between copywriting and content writing. He needs to know how it will be beneficial for its new business and SEO purposes. Well, this is not only Aryan, who is confused between these two terms. Most of the people fail to differentiate them. Therefore, if you are also dealing with the same confusion as Aryan, then we are here to guide you about copywriting and content writing. At Crux Creative Solutions, our diligent team always look forward to answering such queries. So, let us get started and understand the difference between copywriting and content writing.

The major difference that lies between copywriting and content writing is the purpose of writing. We write copies for the sake of promoting brands through advertising and marketing whereas the purpose behind the content is to engage and entice the online audience to stay longer on that particular platform.

What is Content Writing?

Content writing is composing valuable content for a specific purpose like business, marketing, commercial affairs, etc. The motto behind the content writers is to attract potential customers and inform more and more about the products and services, which their brand offer. Some of the mediums that are used for content writing are as follows: Blog, Articles, Press Releases, articles, etc.

Below are the few tips to help you write the good content!

  • Present your content with proper elements. (5W+H)
  • Do research
  • Keep it Simple and Clear
  • Be factually correct
  • Sound genuine

What is Copywriting?

Copywriting is creating compelling and high-quality content that directly aims to promote your brand. The ultimate objective of writing a copy is to sell the product, whereas content writing is more about describing that product or service. Moreover, copywriting is one-step ahead from content writing. With content writing, a writer attracts the audience by copywriting not only gains the attention but also turns into an action.  

Below are the attributes of a good copy!

  • Attractive headline
  • Clear and direct words
  • No jargons and slangs
  • Simple words
  • No exaggeration


Well, there is nothing like using copywriting or content writing. The only thing that matters is your WORDS! The more you use them, the more you promote your business online. Both are beneficial for promoting and marketing. According to our digital marketing experience, the only thing, which is required, is the smart way of including copywriting into your content writing.  We hope, we have succeeded in solving your problem. To know more from us, visit our digital marketing agency in Gurgaon. We will be more than happy to help you out!

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