Perform three layers of research and create impactful blogs for your brand
Be it a business that sells shoes, gadgets, or real estate properties, a blog is a powerful marketing tool for all! Many small business owners fail to leverage its benefits. A blog helps in developing a voice & tone of the business and highlights the personality of the overall brand. By consistently publishing quality content on your business blog, you can easily boost your online visibility and build relationships with your target audience. If created with SEO in mind, you can generate more leads & conversions, higher sales, and better business. Moreover, the easiest way to garner strong search engine results is a BLOG!
Supported with an effective content marketing strategy, blogs are an effective way to boost your online visibility. Therefore, we at Crux Creative Solutions, SEO Company in Gurgaon are presenting three-layer research to follow while creating the blog.
Three layers of Research
Researching before creating a strategy is very important! Lack of research might fail your content marketing strategy. Here are three types of research; you should perform before writing the blog.
Overall Market Analysis: Having an overall idea of the market, you are going to deal with it is overall market analysis. From its size, profitability, to trends and growth rates, it helps you in understanding all. It does not require a huge amount of time and energy and supports you in understanding the impact of your business on the market, how you will distribute it, what channels you will use, etc. The other two levels of research are more valuable and time taking than market analysis.
Target Audience Analysis: Refine your target audience and provide more value to your blog with target audience analysis. Unlike market analysis, it takes a longer time. Target audience research helps you in understanding the following things:
- What are the queries your target audience looking on the search engines?
- Where do they come from?
- What are their preferences?
- How they purchase products on the internet?
The goal of target audience research is to answer all the questions that they are searching on the internet.
Traditional Competitive Research: You need to understand your competitors to succeed in the market. Understand the following things with competitive research:
- On which subjects they are working.
- On which keywords they are ranking.
- How frequently they post.
Competitive research and mimicking are two different things. It is not necessary that the same blog topic will work for both companies. Understanding their insights and creating your own strategy helps you in creating an impact on the internet.
If you are looking for help in creating a content marketing strategy for your business then give us a call! We are a leading SEO Company in Gurgaon with an excellent team to work on your project!