The social media giant announced a tool that gives users better control and makes advertisers more accountable than before and also has updated its Ad library. Facebook in its official statement claimed that it has finally decided against limiting the political ads that were previously targeting the specific groups of people and also decided against banning the ads completely. The […]
The new feature comprises of four panels and each gives users the control over who gets to reply to their tweets. With ongoing several incidents, there is an abundance of toxic conversations on social media. So, in an attempt to curb negative tweets, Twitter announced the rollout of a new feature that helps in preventing users from replying to certain […]
If this isn’t shocking enough, India sent one-fifth of the total messages, breaking yet another record and showing the world how digitally advanced we are. WhatsApp is the biggest messaging app on the planet (or maybe Universe), it clocks insane amount of message and media exchanges each day. But Tuesday is the New Year’s Eve, broke all kinds of record […]
On official support blog for WhatsApp, there has been a mention that it will not be allowing account creation or re-verification of existing accounts on Android versions 2.3.7 and older and also iOS 8 and older. February 1, 2020, will be the last day that WhatsApp will be working on these devices. This is the time to upgrade your mobile […]
Various brand custodians have predicted that Instagram will be the most lucrative platform for influencer marketing in the coming year, followed by TikTok and then YouTube. The annual survey by various influencer marketing company have offered a comprehensive look at today’s digitally advertised landscape and the impact it leaves on the consumer for brand communication and marketing. The Indian Influencer […]
Total of India’s top 200 apps that were installed, around 41% of the apps were developed by local developers and firms in 2019, which was is a dramatic increase compared to 38% in the year 2018. The new-age techs were the major capital contributors towards user acquisition and marketing. Indian apps managed to claim more installs than last year than […]
Digital Media in the country to reach $5.1 billion by 2021. Currently, India has 750 million internet subscribers and the number is growing at a rate of 13% annually. There is a significant rise in the number of base internet users in India, hence, the digital media in the country is expected to overtake the film industry by the end […]
As part of details on the political ad ban, campaign groups may continue to play advertisement on political issues, however, the social media giant will not allow to target small sections of users. In the past month, Twitter announced to ban any political ads on its platform. The recent development confirms that campaign groups may continue to advertise on political […]
Few industry heads believe that removing the feature will bring the attention back to the content. However, some believe that influencers will now have to look out for other ways to showcase their scale and impact. The ‘Private Like Counts test’, as Instagram famously calls it in the layman term, it is simply the removal of the ‘Like’ feature. The […]
Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google says, “Programmatic leads the charts in the entire growth in ad spends in India.” Indian marketers are trying to unlock their full potential in the digital marketing sphere. It has been duly noted that the programmatic advertising in India is growing 70% more year-on-year. Matt Brocklehurst, Head of Partnerships, […]