The sharp consumption could be because of all the festivals in October in India, including Diwali. The Interbank Fund Transfer Mechanism- Unified Payments Interface (UPI) reported almost 1.15 billion transactions only in the month of October. The data has been shared by the National Corporation of India (NPCI). This is a huge jump (20%) from the month of September. The […]
Twitter denied the allegations by stating that “it has only one-set of twitter blue-tick rules” Several internet users took to Twitter on Wednesday last week, asking the micro-blogging site to remove blue ticks from the Indian audience accounts. The row started after Twitter released a statement saying that accounts of the underprivileged group will now have a blue-tick. Netizens were […]
The report by Boston Consulting Group & Confederation of Indian Industry has released the data stating that Indians are consuming double the digital video than they did in 2017. BCG and CII released a report “The Trillion (and growing) touchpoint story- recognizing the monetization conundrum”. The report seeks to measure based on last year’s publication and highlights. India’s unique multi-modal […]
The video-sharing platform started notifying users via e-mail about the changed policy, commencing from December 10. There is a negative buzz around the content creator community, wherein Google-owned YouTube has taken the power to close the account that is not active or not generating revenue commercially. The video-sharing site started sending out e-mails two weeks back, notifying users about the […]
Instagram is a platform just for product discovery before the latest test conducted on Monday. It wants to deliver an all-inclusive commerce experience that brands develop entire product plans around. The new test is aimed at giving brands tools to build excitement around the launch of a new product/service. Users who have been eagerly waiting for their favourite brand to […]
Facebook has announced to launch Facebook News, this is the space that will highlight top news stories from national and local publishers. Just like all other platforms on FB, the content will be monetized but there won’t be any ad from the advertisers. “At launch, this tab is very much an alpha test as we figure out what will provide […]
Diwali is one of the most celebrated festivals all across India. People from all religious and traditional walks decorate their homes and participate in the festivities. The marketplaces in the country experience an unbelievable influx of visitors dressed in ethnic attires. Religious ceremonies in various sacred institutions mark the symbolic triumph of good against evil. All in all, the entire […]
Facebook commissioned a survey by Crowd DNA and found that almost 68% of 18 to 24 years olds are drawn towards the brands that contribute to society and are aware of the social issues. Brands must know that GenZ (young adults between the age of 18-24) is a powerful block. Mostly young adults consider themselves as “global citizens”, which means […]
Facebook started testing ad placement in search for the first time around last December and the same was extended to more accounts in July. Nearly a year later, Facebook is finally opening ads search to all advertisers. Just like the regular search on FB, the ads will appear for search terms that have commercial intent. Searches for commercial products that […]
Social media ad spend has crossed 13% mark globally in 2019, which will be the first time for it to surpass Print ad spend. Global social media spend is predicted to grow to 20% this year. It is now ranked as the third-largest advertising channel, TV and Paid Search being the only two advertising channel ahead of it. 2019 is […]