1.15 Billion Transactions In October Through UPI: The Emerging Payment Method

The sharp consumption could be because of all the festivals in October in India, including Diwali. The Interbank Fund Transfer Mechanism- Unified Payments Interface (UPI) reported almost 1.15 billion transactions only in the month of October. The data has been shared by the National Corporation of India (NPCI). This is a huge jump (20%) from the month of September. The […]

Remove Twitter’s Blue-Tick In India: Demand Netizens

Twitter denied the allegations by stating that “it has only one-set of twitter blue-tick rules” Several internet users took to Twitter on Wednesday last week, asking the micro-blogging site to remove blue ticks from the Indian audience accounts. The row started after Twitter released a statement saying that accounts of the underprivileged group will now have a blue-tick. Netizens were […]

Digital Video Consumption Of An Average Indian Has Grown 2X In Past Two-Years

The report by Boston Consulting Group & Confederation of Indian Industry has released the data stating that Indians are consuming double the digital video than they did in 2017. BCG and CII released a report “The Trillion (and growing) touchpoint story- recognizing the monetization conundrum”. The report seeks to measure based on last year’s publication and highlights. India’s unique multi-modal […]

YouTube Publish Termination Of Account Warning If It is Not “Commercially Viable”

The video-sharing platform started notifying users via e-mail about the changed policy, commencing from December 10. There is a negative buzz around the content creator community, wherein Google-owned YouTube has taken the power to close the account that is not active or not generating revenue commercially. The video-sharing site started sending out e-mails two weeks back, notifying users about the […]

Launching A New Product? Now Users Can Set ‘Buy On Instagram’ Reminders!

Instagram is a platform just for product discovery before the latest test conducted on Monday. It wants to deliver an all-inclusive commerce experience that brands develop entire product plans around. The new test is aimed at giving brands tools to build excitement around the launch of a new product/service. Users who have been eagerly waiting for their favourite brand to […]

Digital Marketing Space Leveraged On This Festive Season

Diwali is one of the most celebrated festivals all across India. People from all religious and traditional walks decorate their homes and participate in the festivities. The marketplaces in the country experience an unbelievable influx of visitors dressed in ethnic attires. Religious ceremonies in various sacred institutions mark the symbolic triumph of good against evil. All in all, the entire […]