Pinterest Rolls Out New Verified Merchant Program as Search Volume Increases

There is also a significant change in dynamic retargeting. Retailers and other merchandise will now have a few more ways to be discovered on Pinterest. The platform is due to introduce new shopping features aimed at bringing products to a platform where users are more likely to shop. The announcement was made on Thursday, including the launch of Verified Merchant […]

A Wave of Luxury Brands are Jumping onto TikTok for Visibility

Historically speaking, luxury companies have either been shy to jump on the latest trends or have been a little slower to adopt new trends. Increasingly these days, they are betting their brand image on TikTok. The brands like Prada, Alice+Olivia, Dolce & Gabbana, Tory Burch, Burberry, and Missoni are following the trend at the beginning of 2020. These brands have […]

‘Off-Facebook Activity’ Feature Introduced By Facebook For Better Privacy Of Users

The new feature allows all social media giant users to exercise control over the amount of data that is shared with businesses. Facebook has been trying to tighten the security on the platform by introducing a new feature called ‘Off-Facebook Activity’. The new feature gives the user control over the information that can be used by third-party apps. With the […]

WhatsApp Beats Facebook Messenger and Become World’s Most Loved Mobile Messaging App

With this news, WhatsApp now has become only the second non-Google entity that has achieved this big of a milestone. WhatsApp is also the third most popular social network following Facebook and YouTube. The messaging app giant, WhatsApp has emerged as the most popular mobile messenger app worldwide. The app has been able to clock in about 1.6 billion monthly […]

Facebook Offers Better Tools For Transparency, Decides Against Banning Political Ads

The social media giant announced a tool that gives users better control and makes advertisers more accountable than before and also has updated its Ad library. Facebook in its official statement claimed that it has finally decided against limiting the political ads that were previously targeting the specific groups of people and also decided against banning the ads completely. The […]

Instagram &TikTok: Top platforms for influencer marketing

Various brand custodians have predicted that Instagram will be the most lucrative platform for influencer marketing in the coming year, followed by TikTok and then YouTube. The annual survey by various influencer marketing company have offered a comprehensive look at today’s digitally advertised landscape and the impact it leaves on the consumer for brand communication and marketing. The Indian Influencer […]